Browsing: strategy

News
Kiwibank signals strategic shift as it ends agency-of-record partnership with Assignment Group
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Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.

News
Hirepool swears in MediaR
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Hirepool has brought mediaR onboard as its new full service partner following a “rigorous” creative pitch that is understood to have involved five agencies.

News
Staff shuffle likely as Fairfax rethinks its newsrooms
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Fairfax has actively been tweaking its strategy to facilitate better digital storytelling. This has included a recent update of its content management system, training journalists on how to film video on their smartphones, investing in an experiential and events unit, running digital marketing campaigns, and purchasing stakes in Neighbourly and Pricemaker. Now, off the back of yesterday’s ASA report showing that newspaper ad spend had dropped year on year by $25 million, Fairfax has announced a series of changes that will introduce more digital-centric approach to its news service. And these changes include news of the proposed de-establishment of seven editors’ jobs and the introduction of 12 other senior positions.

News
Restaurant dining, gourmet burgers and touchscreen ordering: McDonald’s aims to give consumers what they want
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McDonald’s Balmoral franchise along Auckland’s Dominion Road is currently piloting a new initiative that brings a slightly more gourmet twist to its menu in an attempt to tap into the lucrative market currently occupied by the likes of Burger Fuel and Burger Wisconsin. The introduction of ‘Create your taste’ allows customers to customise their burgers via an digital touchscreen kiosk that offers a list of 20 ingredients.

News
From Microsoft to LinkedIn to Pandora: Kiwi tech star Sara Clemens on working for the juggernauts
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For the last 20 years, Sara Clemens has made an international name for herself in the tech industry, working for the likes of Microsoft, LinkedIn and now Pandora, where she was appointed chief strategy officer earlier this year. And while this title alone would be enough to intimidate some employees, Clemens thrives in these high-pressure positions and actually enjoys the challenge. StopPress recently had a chat with her about her previous successes and what she hopes to acheive in her new role.

News
Strategy’s Share an Idea gets international co-creation plaudits
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Strategy Design and Advertising and the Christchurch City Council’s Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it’s the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe. 

News
Strategy adds Wellington string to its bow as Cue added to growing network
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Fresh from an impressive Best Awards haul, its first Effie accolade, a big Kathmandu rebrand and the global launch of MahiFX, Strategy Design and Advertising has ramped up its expansion plans by bringing Wellington’s Cue Design into the fold, with the studio adding to its existing offices in Christchurch, Auckland and Sydney.

News
Shall I compare thee to a super trader? Strategy and Sons and Co. go global with MahiFX promotion
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It’s been a tough year for the Christchurch-helmed Strategy Design and Advertising. But last week was a well-deserved good one, with its first Effie (one bronze for Christchurch City Council’s Share an Idea) and five golds at the Best Awards. Now it’s getting international attention for its brand development work for new foreign exchange trading website MahiFX—and particularly for an online gimmick that allows visitors to compare their income to renowned supertrader John Paulson. 

News
Best Awards shine light on quality Kiwi design
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Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.

News
Kiwi nomination numbers up as 2011 Clio shortlist announced
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The One Show shortlist was announced last week and, for the Kiwi agencies, it was a big improvement on the previous year. And it’s the same story for another big New York award show, Clio, with 12 New Zealand entries making the cut, up from five in 2010. DDB managed three, JWT, Colenso and The Sweet Shop got two and Clemenger BBDO, DraftFCB and Strategy received one each. There were no Kiwi nominations in the interactive, direct, integrated, print or student categories. The awards will be handed out on 19 May. 

News
Strategy starts to get its groove back
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'One laptop, one scotch and one phone'

The building that once housed Strategy design and advertising in Christchurch has been obliterated. But, as managing director Geoff Cranko writes, the staff are all well, they’ve found a new studio, they’ve got plenty of whisky on hand and, with the help of modern technology, they’re muddling through and are still able to do great work.

News
Apex goes crowd sourcing for TV follow up
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In yet another example of using consumers to come up with the marketing material, Apex Car Rentals has opened the door for the public to suggest the direction of the next instalment of its recent “hugely popular” television commercial, which was made by Christchurch ad agency Strategy and directed by Gregor Nicholas of Flying Fish.

News
Strategy gets best view for next episode of the Prentice
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Independent design and ad agency Strategy has snaffled Ogilvy New Zealand’s recently departed head of planning Michael Prentice. He will take up the role of group strategic director for the Auckland, Christchurch and Sydney offices and will also be general manager of the Christchurch office.

Awards/events
Rockin’ in the online world
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Will you be one of only 40 people that will attend a value-for-money event organized by our friends at IAB (Interactive Advertising Bureau) NZ? The not-for-profit organization is holding a seminar in Wellington called ‘Online Strategies that will Rock your CEO’. Sounds funky. Three industry experts will explain how to …