If you’re the outdoorsy, travel-type, any day now you should start noticing some changes at clothing and equipment retail chain Kathmandu. Over the past year the folks at Strategy Advertising and Design have been working on a re-brand for the company, after Kathmandu asked it to help deliver its brand forward. Gone is the green, yellow and red-framed logo with numerous peaks underneath. The multi-coloured arrangement of the past has been replaced with a block-lettered white logo featuring two small mountain-like shapes on top.
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The good news keeps coming for Alt, which is no stranger to winning global accolades. The design agency has picked up a bronze from the Art Director’s Club of New York for its efforts on Auckland Museum’s I AM campaign, developed from an acronym of Auckland Museum, and a pattern language developed as part of the identity of the museum. And Strategy Design is also sitting pretty with a nomination in the Clio Awards.