Browsing: Story

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Shifting the narrative: NZ Story goes inside the country’s contribution to the world
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New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.

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Masterchef NZ’s final episode ends on a high note after the series suffers a ratings slump–UPDATED
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It’s been a rough year for MediaWorks, with TVNZ reigning in the ratings department. And despite its hopes that its pick up of Masterchef NZ’s sixth season would pull a decent few pairs of eyes over to the network, the show has rated significantly lower than its preceding seasons. But, as Auckland physiotherapist Tim Read was crowned as Masterchef NZ 2015 last night, the show’s final episode went out on a ratings high. PLUS: Seven weeks on, Story’s ratings are no match for Seven Sharp’s.

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A new story: Duncan Garner and Helen du Plessis-Allan announced as hosts on Campbell Live replacement
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In a recent opinion piece by Duncan Garner he said he strives to find more of a work-life balance and prioritise the important things after the loss of his father and realising Parliament was “a ridiculous place to work”. He might find that a bit difficult now, as it was announced today he will be a co-host on Campbell Live’s replacement Story alongside Heather du Plessis-Allan while continuing to present his RadioLIVE drive show from 3-6 weekdays. But no doubt the show will be welcomed with open arms after Come Dine with Me has failed to deliver in the ratings department as TV3 hits an all-time low.

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Cool Story, bro: Jarvis and Sneddon launch new digital content marketing agency
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The appetite for content marketing is growing rapidly, with much of it happening in the digital space. Many brands have invested in their own content marketing teams and platforms. Publishers like Fairfax, APN and Tangible Media all have their own content marketing teams working on both digital and print. And agencies of all stripes are also trying to make hay while the sun shines by filling up the variety of channels consumers now use. Now Brendan Jarvis and Ron Sneddon have joined the fray with Story, a standalone business that has a “laser-like focus” on digital content marketing.