In October last year, Getty Images entered into a partnership with BBC worldwide, which gave the stock image provider exclusive global distribution rights of the BBC Motion Gallery. And now, in an effort to illustrate what this means from a New Zealand perspective, Getty has a compiled a showreel of Kiwi footage that provides a glimpse at the nation’s cultural and historical inheritance.
Marketing, advertising & media intelligence
Stock imagery is sometimes criticised for presenting little more than over-used clichés, which offer little in the way of original brand representation. So, in an effort to illustrate that this criticism doesn't apply to its offering, Getty Images has just released a new video montage that showcases the broad range of imagery across its catalogues.
As part of its strategic insights related to the marketing industry, Getty Images recently released an article by Catherine Toole, the chairman of Sticky Content, that discusses how the increasing popularity of content marketing is making brands look more like publishers.
Getty Images has released an innovative calendar for 2014 that allocates specific galleries to every day of the year, thereby making it easier for website owners to update their sites with content (and imagery) relevant to a specific day.