The last Massey University ad was the first in New Zealand to be filmed on an iPhone. And its latest campaign, the first television ad shot entirely on Massey’s Albany campus in its 20-year history, once again features vice-chancellor Steve Maharey talking up one of the innovations the university had a hand in: the Hulme Supercar.
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It really is quite amazing how much technology is being packed into our pockets at the moment. And Massey University and Assignment Group’s Wellington office have shown just how far things have come—and how ‘the engine of the new New Zealand’ is changing the lives of people here and around the world—by getting the University’s vice-chancellor Steve Maharey to film its new 30-second commercial on an iPhone, something the Commercial Approvals Bureau has confirmed is a New Zealand first.
Everyone likes a success story and Massey University is hoping to capitalise on all sorts of successful Kiwi global ventures as part of its new promotional campaign that carries the slogan, ‘The engine of the new New Zealand.’