Car brands love stunts, as evidenced by this cracker from Ford in the US. And car brands also love restoring old models/pimping out new ones, as evidenced by Holden’s 60th campaign and the bespoke Toyota Hiluxes created for Willie Apiata and Matt Watson. But Land Rover New Zealand and Y&R NZ have combined the two in a clever campaign that has brought joy to the hearts of many—and presumably some jealously to the hearts of those who wish it had happened to them. And there’s a special connection, as one of the recipients, Will Radford, is my tin-arse brother in law.
Browsing: Steve Kane
After M&C Saatchi closed its doors, Whybin\TBWA has been looking after the Fire Service’s business. Now it’s looking for a more permanent partner and, in an unusually forward move, Y&R has showed its stripes very publicly by producing a blasting season PSA that advocates fire awareness.
While the problems at troubled retailer Postie Plus, which is currently searching for a buyer, are causing a few headaches for Y&R at present, it’s continued its winning ways elsewhere after being appointed as the creative lead for the 2015 Sevens Wellington campaign following a competitive tender process involving five Wellington agencies.
Steve Kane, currently creative director at Whybin\TBWA, will take a seat in the managing director’s chair at Y&R NZ, replacing the outgoing James Hurman.
It was a brave strategy to rely on the public to come up with an idea that would form the basis of ANZ’s Rugby World Cup sponsorship. But it seems to have paid off: 6,482 ideas were submitted for DDB New Zealand’s ‘Welcome the World’ campaign, well above the 1500 hoped for.
DDB Group New Zealand has appointed Steve Kane to a newly created position of creative director, experiential, an appointment the agency claims is a first for a Kiwi ad agency.