There’s been plenty of action in the produce section recently, with All Good taking a pot shot at the corporate banana with a recent campaign and Oxfam—and the Commerce Commission—questioning Dole’s use of the ‘Ethical Choice’ label. And it all came to a head yesterday after Oxfam released a report showing Dole’s apparently dubious labour and environmental practices in the Philippines.
Browsing: Steve Barton
All Good Bananas won the Sustainability prize at the TVNZ-NZ Marketing Awards recently. And, according to its entry, it managed to gain four percent market share and sell its Fairtrade bananas at a premium. But not everyone is singing its sustainable praises, as evidenced by an email we received from Steve Barton, the New Zealand representative for Dole Asia, that questioned the assertions made by its smaller competitor.