articles tagged 'Steve Barton'

Dole chucks Ethical Choice label in the bin as Oxfam report slams its practices

  • Marketing
  • May 29, 2013
  • StopPress Team
Dole chucks Ethical Choice label in the bin as Oxfam report slams its practices
Oxfam

There's been plenty of action in the produce section recently, with All Good taking a pot shot at the corporate banana with a recent campaign and Oxfam—and the Commerce Commission—questioning Dole's use of the 'Ethical Choice' label. And it all came to a head yesterday after Oxfam released a report showing Dole's apparently dubious labour and environmental practices in the Philippines.

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Battle of the bananas: Dole thrusts, All Good parries

  • Marketing
  • September 29, 2011
  • Ben Fahy
Battle of the bananas: Dole thrusts, All Good parries

All Good Bananas won the Sustainability prize at the TVNZ-NZ Marketing Awards recently. And, according to its entry, it managed to gain four percent market share and sell its Fairtrade bananas at a premium. But not everyone is singing its sustainable praises, as evidenced by an email we received from Steve Barton, the New Zealand representative for Dole Asia, that questioned the assertions made by its smaller competitor. 

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