Browsing: Step Up

Multiple choice: Saatchi & Saatchi keeps it real—and varied—for Air Force campaign

Certain industries usually do quite well in recessions. Supermarkets, debt collectors, discount retailers, education providers, ‘sin industries’, the armed forces and plenty of others. And at a time when life is pretty tough for many young folk in New Zealand, a new campaign launched this month by the New Zealand Defence Force, Saatchi & Saatchi New Zealand and Starcom Worldwide aims to offer potential recruits a peek at what their life could be like as a member of the Royal New Zealand Air Force.