Around the world, broadcasters are using their talents to make more than just promos for their own shows or idents for their own channels. And TVNZ’s Blacksand is no exception. So should agencies be concerned by the multi-skilled employees, the quick turnaround, the increasing interaction with clients and the improving output of this inhouse creative department? Or can everyone get along?
Browsing: Step Dave
Inside: TVNZ Blacksand
Step Dave microsite a sign of things to come on TVNZ’s transmedia journey
TVNZ Blacksand’s microsite for the Step Dave show could be the forerunner to further efforts to complement on-screen viewing. The site has character information, video, extra scenes and a virtual version of the fridge that features on the show.