At a time when cringey Christmas e-cards and PR naffery come thick and fast, it’s nice to see something that doesn’t make you want to scratch your eyes out. The latest Stella Artois retro fest to hit New Zealand screens, ‘She is a thing of beauty’ by Mother London, is a gem. And the “customised musical e-card” viral Une Superproduction Musicale that’s been released for the festive season is too. It’s part of a digital campaign to build on Stella Artois’ heritage as a premium beer originally crafted for Christmas and the vid has a retro ice-skating theme, self-deprecatingly crappy lyrics, a weird looking frontman and a personalised message from the sender to the recipient that can be sent via email or Facebook. Check it out here. We can only hope a southern hemisphere version is made next year.
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The Radio Bureau’s August ORCA winners have been announced and DDB has taken its second gong of the year, with Joe Hawkins and Dave Brady, who were were finalists in the 2009 Grande ORCAs for the National Foundation for the Deaf ads, getting the nod for their self-referential Lion Nathan – Stella Artois Légère campaign.