articles tagged 'Steinlager'

Four Kiwi efforts make Warc's list of world's best marketing campaigns

  • Advertising
  • July 11, 2014
  • StopPress Team
Four Kiwi efforts make Warc's list of world's best marketing campaigns

Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is "designed to be a benchmark for commercial creativity". And Colenso BBDO/Proximity featured three times and DDB featured once.

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TVCs of the Week: 8 July

  • TVC of the Week
  • July 8, 2014
  • StopPress Team
TVCs of the Week: 8 July

The 21-gun salute applauds the efforts of the Electricity Authority, Sky TV and Steinlager.

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Cannes 2014: four Kiwi entries shortlisted in Film category

  • Cannes Lions
  • June 20, 2014
  • StopPress Team
Cannes 2014: four Kiwi entries shortlisted in Film category

Four Kiwi entries have been shortlisted for awards in the Cannes Film category, with DDB, Clemenger and Saatchi & Saatchi all in with a chance to pick up some silverware at the ceremony.

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Steinlager and DDB create a game within a game with #AllBlackSnap

  • Experiential
  • June 12, 2014
  • Ben Fahy
Steinlager and DDB create a game within a game with #AllBlackSnap

In days gone by, the only thing a plastic beer bottle at the rugby was good for was throwing in the air during a Mexican wave (and making your beer warm). But Steinlager and DDB have found a way to make the bottle more useful with a social media campaign called #AllBlackSnap that's running during the three test series against England.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Black jerseys hit the floor as Jockey lands All Blacks sponsorship deal—UPDATED

  • Sponsorship
  • February 3, 2014
  • Damien Venuto
Black jerseys hit the floor as Jockey lands All Blacks sponsorship deal—UPDATED

We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.

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Steinlager's social lubricant: the story behind Lion's responsible drinking ad

  • Social media
  • November 5, 2013
  • Ben Fahy
Steinlager's social lubricant: the story behind Lion's responsible drinking ad

Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.

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Cannes Lions 2013: Day 2, with DraftFCB and DDB in the metal—UPDATED

  • Cannes Lions
  • June 18, 2013
  • StopPress Team
Cannes Lions 2013: Day 2, with DraftFCB and DDB in the metal—UPDATED

The first winners have been announced, and there are a few Kiwi agencies in the money, with DDB NZ winning a prestigious Creative Effectiveness Lion for Steinlager's 'Believe', DraftFCB NZ picking up seven lions so far for Driving Dogs and Call Girl and Colenso BBDO winning gold for Amnesty International's Trial by Timeline. Plus: more Kiwi agencies on shortlists.

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Steinlager's All Blacks ad shows it's tough at the top—UPDATED

  • Advertising
  • June 5, 2013
  • StopPress Team
Steinlager's All Blacks ad shows it's tough at the top—UPDATED

All Blacks sponsors have a long history of piecing together some game-day footage, showing a few big hits, adding a bit of emotive language to illustrate the mana of the black jersey and trying to give Kiwis a few goosebumps. Adidas did it to pretty good effect during the Rugby World Cup. And, with the game against the French kicking off on Saturday, Steinlager, which has sponsored the All Blacks for 27 years, has done it as well with a dubstep-backed ode to one of the most successful teams in world sport.

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The Year in Review: Laura Maxwell-Hansen

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Laura Maxwell-Hansen

Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it's heading next. Here's her take on 2012.

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The Year in Review: The Nicks

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: The Nicks

After the blessing/curse that was losing Vodafone, 2011 wasn't the best of years for Colenso BBDO. But it's been a strong 2012 for the "awesome bunch of bastards" at the agency, which has achieved more creatively than ever before in its 43 year history. It's currently the #5 agency in the world according to the Big Won Report, the #5 ranked agency globally in the international Effie rankings and it brought home a big load of metal at Cannes, Axis and, most recently, Caples. Here's what the Nicks—Worthington and Garrett—had to say about it.

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Steinlager Pure and DDB catch a Taika by the tail

  • Advertising
  • June 29, 2012
  • Ben Fahy
Steinlager Pure and DDB catch a Taika by the tail

Since Steinlager Pure was launched in 2007, Lion has used big name American actors to endorse the brand, with the likes of Harvey Keitel, Willem Dafoe and Vincent Gallo gracing our screens and stroking our egos in the past campaigns made by Publicis Mojo. But after a hiatus from Kiwi TV screens as its big brother's white cans took over during the RWC—and with DDB now as its lead agency—it's ready to launch its next campaign on Sunday. And for the first time the new mascot is a Kiwi: successful director, actor and all-round funny man Taika Waititi.

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Nefarious business or holy grail? The thorny business of endorsements

  • Opinion
  • June 21, 2012
  • Ben Fahy
Nefarious business or holy grail? The thorny business of endorsements

We were interested to read about Ian Smith’s apparently coincidental attack of the Pures during his commentary of the first All Blacks vs Ireland test, a three match series being sponsored by Steinlager, which is soon to launch its 2012 campaign featuring a new ambassador ($10 says it’s Ian Smith). Lion and Sky denied there was any attempt at nefarious aural product placement. But even if there was, it’s highly unlikely it would do anything: remember the old wives’ tale about subliminal messages being played in movie theatres that supposedly made people buy more Coke and popcorn?

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It’s all about the booze—and the dogs—as Colenso and DDB claim first Kiwi Cannes wins—UPDATED

  • Cannes Lions
  • June 19, 2012
  • StopPress Team
It’s all about the booze—and the dogs—as Colenso and DDB claim first Kiwi Cannes wins—UPDATED

The first awards show has taken place at the Cannes Festival of Creativity, with the Direct, Promo & Activation and PR category winners announced. And Colenso BBDO is off to a good start, winning a gold for Pedigree ‘Donation glasses’ Adoption Drive and a gold, silver and bronze for Monteith’s ‘Sorry about the twigs, folks’ in the Promo & Activation category and a bronze Direct Lion for its ‘The Wine That Sold Beer’ campaign for DB Breweries. DDB scored bronze for Steinlager’s ‘We Believe’ in Promo & Activation. There were no New Zealand entries awarded in the PR Lions.

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Dog days: Colenso BBDO wipes the floor with AXIS goldrush

  • Advertising
  • April 19, 2012
  • Ben Fahy
Dog days: Colenso BBDO wipes the floor with AXIS goldrush

Bathed in the green hue of '70s inspired laser body scanners and violated by the sight of Leigh Hart's velour one piece, 750-ish adfolk ventured down to the Viaduct Events Centre last night to watch Colenso BBDO's Doggelganger campaign for Pedigree repeat Yellow Chocolate's performance last year by taking the Grand, Titanium and Interactive AXIS. But, as is usually the case, the awards weren't without some controversy. 

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