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articles tagged 'Steinlager'

Ads of the Week: 1 November

  • TVC of the Week
  • November 1, 2016
  • StopPress Team
Ads of the Week: 1 November

We salute Kiwibank, Steinlager, Meadow Fresh, Hallenstein Brothers and Wendy's.

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Japan and New Zealand have hip-hop/origami/robot babies as Steinlager unveils Tokyo Dry

  • Advertising
  • November 1, 2016
  • Damien Venuto
Japan and New Zealand have hip-hop/origami/robot babies as Steinlager unveils Tokyo Dry

Origami, bonsai trees, robots, lanterns and sumo wrestlers move to the rhythm of Kiwi hip-hop dance crew The Bradas in a new spot, via DDB, announcing the arrival of Steinlager’s Tokyo Dry beer.

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We’ve done it before and we can do it again, says Steinlager

  • Advertising
  • October 27, 2015
  • StopPress Team
We’ve done it before and we can do it again, says Steinlager

Steinlager's campaign to support the All Blacks during their attempted retention of the Rugby World Cup focused on the similarities between this quest and the 1905 Originals Tour, where the first team to be known as the All Blacks travelled six weeks by boat and won 34 out of 35 games. And ahead of the final on Sunday morning, DDB New Zealand has released some new print ads focusing on three remarkable stories from that journey.

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Wake up and smell the belief

  • PopPress
  • October 19, 2015
  • StopPress Team
Wake up and smell the belief

Steinlager has gone to an extra effort to ensure rugby fans get up early to watch the game (and perhaps crack open a few Steinys later), by introducing the ‘Steinlatte’.

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More brands join the rolling marketing maul as RWC 2015 draws closer

  • Advertising
  • August 18, 2015
  • StopPress Team
More brands join the rolling marketing maul as RWC 2015 draws closer

Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how 'we' (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel's, Land Rover and Steinlager.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Samsung talks a 'big game'

  • Marketing
  • August 6, 2015
  • StopPress Team
Samsung talks a 'big game'

We're fans of brands that get creative in an effort to hijack the attention generated by major events they don't actually sponsor, whether it's the African airline that found a create way to get Sepp Blatter to endorse it, Nike's focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its 'We Believe' campaign referencing the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions. PLUS: Some other quality ambushes.

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TVCs of the week: 4 August

  • TVC of the Week
  • August 4, 2015
  • StopPress Team
TVCs of the week: 4 August

Steinlager, Air New Zealand, ANZ, ASB and Cancer Society take centre stage this week.

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Steinlager links All Black tours past and present for 2015 version of 'We believe'

  • Marketing
  • August 3, 2015
  • Ben Fahy
Steinlager links All Black tours past and present for 2015 version of 'We believe'

Steinlager's 'We believe' campaign in 2011 is rightfully held up as a brilliant example of sponsorship activation (and, given the All Black sponsor cleverly found a way to reference a tournament it wasn't officially allowed to mention, impressive loophole management). Because it captured the nation's imagination, became a "talisman of belief" and helped reverse Steinlager's declining share of the premium beer market, it was always going to be a hard act to follow, but as the All Blacks get set to defend the RWC trophy in England soon, the long-time sponsor has brought the white can back again and made a connection between this European tour and another one that took place 110 years ago.

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Steinlager stops some of a nation with Trubridge dive

  • Advertising
  • December 5, 2014
  • StopPress Team
Steinlager stops some of a nation with Trubridge dive

William Trubridge didn't quite manage to break his own free-diving world record on Wednesday morning. But, with the help of a big push from Steinlager and a live broadcast from TVNZ, he did manage to get plenty of New Zealanders watching the attempt on Breakfast.

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Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

  • Sponsorship
  • December 2, 2014
  • StopPress Team
Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

Since it launched its 'Born to Defy' campaign back in July, Steinlager has done a good job of drawing attention to its new ambassador William Trubridge—and the sport of freediving—through a combination of TV ads, outdoor ads, snazzy websites, special elevators, in-bar activations, PR coverage, social media action, promotion via TVNZ and a bit of content marketing. And as he gets set to submerge 102m and break the world record, Steinlager's still trying to drum up support and viewership for the live broadcast tomorrow at 7.50am on Breakfast.

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Steinlager hits the beach as Trubridge prepares for world record attempt

  • Advertising
  • November 17, 2014
  • StopPress Team
Steinlager hits the beach as Trubridge prepares for world record attempt

William Trubridge is probably not sipping on a Steinlager Pure at the moment, given he's preparing to break his own freediving world record on Wednesday morning New Zealand time and descend 102m into the Caribbean. But there will undoubtedly be a few waiting for him on the boat if he returns to the surface victorious. And, in addition to a number of billboards, plenty of in-bar activation and a special elevator, Lion and DDB are aiming to get more Kiwis watching the record attempt live on TV One's Breakfast with the help of another moody TVC.

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Straight up and down: Steinlager catches a lift to promote Trubridge association

  • Outdoor
  • November 13, 2014
  • StopPress Team
Straight up and down: Steinlager catches a lift to promote Trubridge association

Steinlager's latest ambassador is freediver William Trubridge, whose upcoming world record attempt in the Bahamas is being screened on Breakfast on December 3. At the launch of the new campaign, senior brand manager Michael Taylor said there were plenty of creative suggestions about how to promote the event and he even mentioned the possibility of a 102m high billboard. We haven't noticed any of those around as yet, and they probably don't come cheap, but we did notice a clever media idea that has put a lift in the Auckland CBD to good use.

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First things first

  • PopPress
  • November 11, 2014
  • StopPress Team
First things first

There are plenty of rules around booze advertising, and one of them is that they aren't allowed to show their products increasing the chances of sexual success. But that certainly wasn't always the case, as this old Steinlager ad shows.

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Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

  • Advertising
  • September 29, 2014
  • StopPress Team
Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.

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The Generosity Journal: Nick Worthington

  • Generosity Journal
  • August 4, 2014
  • Nick Worthington
The Generosity Journal: Nick Worthington

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Nick Worthington, Colenso BBDO's creative chairman, gives some props to two great campaigns and one burgeoning brand.

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