Browsing: Steinlager Pure

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Steinlager adds some oxygen to William Trubridge’s dives into the deep blue—UPDATED
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The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.

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When things are this good, you win the Ad Impact award
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The Ad Impact Awards are often closely fought and the July round proved no exception, with both Steinlager Pure and V performing above the norms as impactful TV ads. But Taika Waititi’s comedic effort in DDB’s Steinlager Pure ‘When things are this good’ ad was too strong, pipping Colenso BBDO’s V Motion Project.

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100% Pure Waititi
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We wrote about Steinlager Pure, DDB and Taika Waititi’s new campaign on Friday, but had to wait until Sunday to see the ad, sandwiched as it was between Tom Scott and Plaza director Paul Middleditch’s very good Separation City on Sunday Theatre. Now, for your viewing pleasure, here it is, in all its zany, self-reflexive, patriotic cliche-busting and Waititi-esque glory. And we likey. Suggestions for the next local Steinlager Pure frontman welcomed.

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SKY TV makes its office a ‘Happy Place’
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Who they’re for: SKY TV by DDB and Automatic films.

Why we like it: Only the coldest, darkest and most bitter of hearts would be unable to find some black comedy joy in SKY TV’s ‘Happy Place’ campaign. And these two new offerings, while …