As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.
Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.
Despite the rapid progression and expansion of all that is digital, with even five-year-olds owning iPads these days, television still remains the most dominant form of video consumption in New Zealand, according to a New Zealand multi-screen report issued by Nielsen. And, even more surprising, is that report shows television isn’t only the most popular video-viewing platform, but that its use is also increasing.
Over the course of the last two decades, the average speed travelled by New Zealand motorists has decreased year on year. And while the mean speed has dropped more gradually from 123 km/h in 1996 to 95.7 km/h, the speeds among the 85 percentile—the 15 percent of vehicles recorded travelling faster than the mean speed—dropped markedly from 115 km/h to 102 km/h.
Numbers can be spun to prove almost anything, something this industry often seems to be guilty of (thanks, percentage change!). And, in an effort to show that correlation is not causation, ‘statistical provocateur’ Tyler Vigen has created a brilliant data-rich, graph-heavy website.
Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.
Nielsen recently released the readership figures for Q4 2013, and, in spite of all the doomsday prophecies, the statistics showed year-on-year growth (in readership) for 20 of the magazines surveyed.
The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.