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articles tagged 'statistics'

Nielsen's latest multi-screen report shows Kiwis aren't throwing out their television sets yet

  • Survey
  • March 30, 2016
  • Erin McKenzie
Nielsen's latest multi-screen report shows Kiwis aren't throwing out their television sets yet

As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.

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A 50-cent mixture of findings from Nielsen

  • Opinion
  • August 7, 2015
  • Nick Butler
A 50-cent mixture of findings from Nielsen

Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.

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Nielsen multi-screen video consumption report shows Kiwis still favour TV

  • Didge
  • March 25, 2015
  • Holly Bagge
Nielsen multi-screen video consumption report shows Kiwis still favour TV

Despite the rapid progression and expansion of all that is digital, with even five-year-olds owning iPads these days, television still remains the most dominant form of video consumption in New Zealand, according to a New Zealand multi-screen report issued by Nielsen. And, even more surprising, is that report shows television isn’t only the most popular video-viewing platform, but that its use is also increasing.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
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Data dump: no need for speed

  • Data dump
  • November 14, 2014
  • StopPress Team
Data dump: no need for speed

Over the course of the last two decades, the average speed travelled by New Zealand motorists has decreased year on year. And while the mean speed has dropped more gradually from 123 km/h in 1996 to 95.7 km/h, the speeds among the 85 percentile—the 15 percent of vehicles recorded travelling faster than the mean speed—dropped markedly from 115 km/h to 102 km/h.

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Lies, damn lies and statistics

  • PopPress
  • May 29, 2014
  • StopPress Team
Lies, damn lies and statistics

Numbers can be spun to prove almost anything, something this industry often seems to be guilty of (thanks, percentage change!). And, in an effort to show that correlation is not causation, 'statistical provocateur' Tyler Vigen has created a brilliant data-rich, graph-heavy website.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Print readership slide continues, but news brands grow

  • News
  • February 14, 2014
  • Damien Venuto
Print readership slide continues, but news brands grow
RalphGoodale.ca

Nielsen and the Audit Bureau of Circulations (ABC) have released 2013's fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

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Magazine readership and circulation stats: bad news for weeklies, but some mags enjoy growth

  • News
  • February 12, 2014
  • Damien Venuto
Magazine readership and circulation stats: bad news for weeklies, but some mags enjoy growth

Nielsen recently released the readership figures for Q4 2013, and, in spite of all the doomsday prophecies, the statistics showed year-on-year growth (in readership) for 20 of the magazines surveyed.

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A year of recovery: OMANZ stats indicate 13% growth for outdoor advertising in 2013

  • Finance
  • January 28, 2014
  • Damien Venuto
A year of recovery: OMANZ stats indicate 13% growth for outdoor advertising in 2013

The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.

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