articles tagged 'Starcom'

Starcom adds Bay Audiology to its roster

  • Advertising
  • January 22, 2018
  • StopPress Team
Starcom adds Bay Audiology to its roster

Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.

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Saatchi & Saatchi and Starcom pick up Chorus account

  • Advertising
  • March 20, 2017
  • StopPress Team
Saatchi & Saatchi and Starcom pick up Chorus account

Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.

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Movings|Shakings: 24 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 24, 2015
  • StopPress Team
Movings|Shakings: 24 April

Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.

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Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

  • Media
  • September 29, 2014
  • Damien Venuto
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

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The Electoral Commission turns to Pandora to target the youth

  • Advertising
  • August 28, 2014
  • Damien Venuto
The Electoral Commission turns to Pandora to target the youth

In an effort to catch the attention of the increasingly uninterested youth segment of the population, the Electoral Commission has already commissioned Lorde to appear in a pair of videos in which she encourages eligible Kiwis to use the right she still doesn't have. Tallying a cumulative total of about 30,000 views, these videos have attracted a decent level of attention, but they haven't been shared sufficiently to reach all the young Kiwis who are yet to enrol. So, to consolidate these online and TV efforts, the Electoral Commission has now taken its message to a channel that is particularly popular among the younger segments of the population, Pandora.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Two become one: NZ Post and Kiwibank media accounts conflated

  • Media
  • May 15, 2014
  • Damien Venuto
Two become one: NZ Post and Kiwibank media accounts conflated
(Image credit: 3News)

New Zealand Post and its in-house subsidiary Kiwibank have announced plans to bring their media accounts together, and several agencies are currently involved in a pitch for the new combined account.

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Saatchi & Saatchi, Starcom to get shiny new home in the capital

  • Advertising
  • March 18, 2014
  • StopPress Team
Saatchi & Saatchi, Starcom to get shiny new home in the capital

After 25 years on Wellington's Courtenay Place, Saatchi & Saatchi will be moving to the capital's swanky new Clyde Quay Wharf, with Starcom as a housemate. The agency says the move reflects a new team and a new era.

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Starcom loses its wings to Lassoo—UPDATED

  • Media
  • February 10, 2014
  • Damien Venuto
Starcom loses its wings to Lassoo—UPDATED

In August last year, Middle East Campaign reported that Havas Media had won the global media account for Emirates from Starcom MediaVest Group. This change now seems to have rippled into the Kiwi market, as Emirates has confirmed the move of its New Zealand media business from Starcom to Lassoo. Updated with a comment from Lassoo director Anna St George.

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Warehouse Stationery cranks out the colours for big brand refresh—UPDATED

  • Marketing
  • July 30, 2013
  • Ben Fahy
Warehouse Stationery cranks out the colours for big brand refresh—UPDATED

Warehouse Stationery has embarked on its biggest brand transformation in 22 years, and it's all about the new, with a new logo, new colours, new instore environments and a new brand campaign from its new agency .99.

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ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

  • Media
  • May 28, 2013
  • Ben Fahy
ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as "the start of a rejuvenated [agency]", it's been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.

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2degrees picks Ikon as new media agency

  • Media
  • May 10, 2013
  • Sim Ahmed
2degrees picks Ikon as new media agency

Ikon Communications has won 2degrees as a client, snatching the number three telco away from its previous partner Carat.

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Movings/Shakings: 11 March

  • movingsshakings
  • March 11, 2013
  • StopPress Team
Movings/Shakings: 11 March

ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.

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Starcom packs its bags as Telecom hands media account to new 'data-driven hub' Dynamo

  • Marketing
  • January 18, 2013
  • Ben Fahy
Starcom packs its bags as Telecom hands media account to new 'data-driven hub' Dynamo

Telecom has reorganised its agency partners and shifted its media business from Starcom to a newly-created, Omnicom-owned 'integrated data-driven hub' called Dynamo that will take care of all its media planning, media buying, direct marketing planning and analytics.

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.99 claws one back off DraftFCB and Starcom cuts SparkPHD's lunch as Genesis makes some switches—UPDATED

  • Advertising
  • November 15, 2012
  • Ben Fahy
.99 claws one back off DraftFCB and Starcom cuts SparkPHD's lunch as Genesis makes some switches—UPDATED

DraftFCB took a couple of .99's biggest accounts last year in the form of Vodafone and Air New Zealand, but it looks likes .99 has got some retribution as it's won the Genesis Energy pitch along with justONE. And there's also a change in media, with Starcom taking over from the incumbent Spark.

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Yahoo! New Zealand’s Digital Stars finalists revealed

  • Digital
  • July 23, 2012
  • StopPress Team
Yahoo! New Zealand’s Digital Stars finalists revealed

Yahoo! New Zealand’s inaugural Digital Stars Awards have been on the hunt for the country’s best emerging digital media talent and, after scrutinising 18 savvy entries, the list has been narrowed down and the five finalists revealed, representing a decent cross-section of Kiwi agencies.

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