Browsing: Standard Drink

Y&R raises a special glass to responsible drinking

There are plenty of creative ways to sell more booze, but not quite as many to convince punters to drink less of it. So, in an attempt to clear up some confusion around what one standard drink means, Y&R and the Tomorrow Project, a social change initiative run by the country’s beer, wine and spirit producers aimed at educating consumers about responsible drinking, have given it its own special glass.