Browsing: Stan Scott

DraftFCB dials up the DIY for multi-channel Mitre 10 campaign

DIY has become a fixture of recent Mitre 10 campaigns and it will again take centre stage in what the country’s largest home improvement retailer is calling a “market-first” integrated campaign by DraftFCB called Easy As that incorporates TVCs, a website, in-store programmes, print, mobile and a YouTube channel.