The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
Browsing: St John
Recently, ASB re-developed Kashin the money box to bring it in line with the increasingly cashless society. And for its latest campaign in support of St John, the bank is keeping the focus on children by telling the story of an animated toy ambulance saving a solitary teddybear lying in the garden.
New Zealand’s primary ambulance service, charity organisation St John has teamed up with Colenso BBDO and Thick as Thieves film company for its latest ‘Here for Life’ campaign, which celebrates the treasured moments a mother and daughter share, that they would not have otherwise, if St John wasn’t there to help.
Back in the day, giving up food or money was the ultimate sacrifice for a cause. But in an age when parents punish their children by taking away electronic devices, ASB is taking social media use away from its most avid team member for a week to help its sponsor organisation St John.
Colenso BBDO has earned a reputation for its cause-related communications, from its multi-award winning Doggelganger campaign for Pedigree to the brilliant Trial by Timeline for Amnesty International. And now it’s aiming to help St John, New Zealand’s primary frontline medical response organisation and the main provider of ambulance services. It takes over from Work Communications.
It’s hard to know who to trust these days. Consumers are still being pushed, pulled and prodded every which way with persuasive claims, snazzy ad campaigns and engaging tweets. Thankfully the Reader’s Digest is here to guide them in the right direction with its Most Trusted Brands list and St John has come out on top in 2011.