The image of the staid, forelock-tugging old-school soul of the land who only reads things on paper and drinks beer in front of the races still has a degree of truth to it. But things are changing quickly and King St and Tracta are hoping the results of two research projects might help clear up a few misperceptions about the rural market, both in terms of media usage and the role of women.
…as the Marketing Association ramps up its, er, marketing with a new human in a newly created role; Martine Jager returns from Australia to join Westpac New Zealand’s marketing team; Radio New Zealand announces its new board; TrinityP3 downsizes and St John Craner moves to the country; Syro Communications announces a staffing coup; International Rescue adds a generous photographer to its ranks; and a Kiwi expat gets a plum Asia Pacific posting with Interpublic’s Mediabrands.
Performance-based remuneration or payment by results (PBR) is an increasing component of many agency remuneration deals. But in most cases, agencies and clients will tell you it doesn’t actually work.
TrinityP3, the Australasian marketing management consultancy, has set up shop in New Zealand. And the long-awaited merger of Blackwood Communications Group and Grey Global Group has also been announced.