There’s no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have teh limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It’s very cathartic. So, if this feels like something that you’d like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which as set to be held on Thursday, 11 August.
Rather than falling into the regular sports advertising trope of the burly sports star making a great play, the team at &Some* has instead opted for a fan-centric approach that doesn’t hold the promise of victory. The idea behind the ‘game of hearts’ campaign comes to life most evidently in the print versions, which feature the faces and quotes of six different Voadfone Warriors fans—both male and female—of different ages.
In anticipation of the Super Rugby hype that will begin to captivate the nation from 15 February, APN has rebranded its sports tipping and fantasy portal as the Dream Team. In addition to a new logo, the updated version will also feature a fresh design, in-game experiences, enhanced functionality and greater integration on the Herald website.
In order to ameliorate cricket’s image as the boring cousin of other sports and make it more accessible to a younger generation, the creative agency True has collaborated with OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport and several Kiwi celebrities to give the sport a new voice through an initiative called the Alternative Commentary Collective (ACC). Updated with cricket and rugby viewership numbers from Nielsen.
Telecom has announced it’s an official telecommunications and technology partner for PremierLeaguePass.com, meaning it’s able to give discounts and special deals to football fans on its network.
Through business, sporting franchises have learnt how to turn loyalty into revenue. Is it possible that through sport, businesses can learn how to turn customers into fans? Here are five things Oliver Haydon believes will give you a sporting chance.
A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.
This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent …
New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.
In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …