Browsing: sponsorship

News
Bambi Boutique: The launch that influence built
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Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

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Easy to say, hard to do: the thinking behind Murphy and Jennings’ Newsroom
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The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

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ANZ looks to the stars to connect Kiwis with Olympians
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If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.

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KFC celebrates rugby fandom and family ties
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Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.

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Rainbow flags, sequins and bubbles: brands join the Auckland Pride Parade
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The annual Auckland Pride festival (5 February – 21 February) has been running for the past four years and the highlight is the Pride Parade, which saw colourful floats and well-known drag queens sashaying down Ponsonby Road on Saturday. Here’s a look at how the parade’s sponsors were involved to show their support for the rainbow community.

News
‘A glance on a newsfeed, a passing view on a motorway, a share here, a post there’: ASB’s sponsorships try to heed the rules of modern brand building
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While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn’t really lose. And its clever ‘Run down Your Rate’ campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.

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