Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Marketing, advertising & media intelligence
Vodafone has signed a four-year sponsorship deal with New Zealand Rugby that will see the telco take on the role of 'connectivity partner' for the five national teams, including the All Blacks.
Next month, some 25,000 international athletes will descend upon Auckland to compete in the 2017 World Masters Games and celebrating the event as presenting sponsor is Barfoot & Thompson in a campaign via Big Communications.
The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The annual Auckland Pride festival (5 February - 21 February) has been running for the past four years and the highlight is the Pride Parade, which saw colourful floats and well-known drag queens sashaying down Ponsonby Road on Saturday. Here’s a look at how the parade’s sponsors were involved to show their support for the rainbow community. PLUS: why embracing the rainbow community is not only good for New Zealand as a whole, but is also good for businesses after the lucrative 'pink dollar'.
ASB links two of its sponsorship properties for tennis activation—and brings new meaning to crowd control with camera technology - UPDATED
ASB is taking advantage of the holiday period, its relationship with the All Blacks and new interactive camera technology in its upgraded sponsorship of the ASB Classic tennis tournaments.
'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building
While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn't really lose. And its clever 'Run down Your Rate' campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.
Brands have been acting fast and loose in their application of the hashtag 'ad' rule, with only some using it sporadically at best. So, StopPress asks a few people in the industry whether this rule is still relevant or whether it might be time for an update.
Judging by the watercooler discussions and the blanket media coverage—from the above board chat on outlets like Radio New Zealand to the below board banter inside a giant scrotum as part of the Alternative Commentary Collective's Champagne Rugby, you could be forgiven for thinking the nation has a collective 'code boner' over the Rugby World Cup at present. But is rugby losing its lustre in New Zealand? And is there a limit to the All Black appropriation?
During the Cricket World Cup, ANZ used its Dream Big initiative to get cut-through the marketing noise during the Cricket World Cup. Rather than focusing exclusively on the event, the bank brought its Black Caps sponsorship to life by travelling around the country showing its support for grassroots cricket by upgrading the facilities at various grounds around the country. And now, with the Rugby World Cup fast approaching, ANZ is at it again, this time renovating Waitemata Rugby Club in a new video posted to Facebook. The difference in this instance is that ANZ isn't even a sponsor of Rugby New Zealand, the All Blacks or the Rugby World Cup.
In a bid to assist mothers who have heard the Frozen soundtrack once too many times but don't really want navigate the online catalogues of children's music, Pandora has teamed up with Huggies to develop a radio station dedicated to musical tastes of the youngest of young'uns. StopPress looks at this and some other examples of radio stations dedicated to dependents of both the human and animal persuasion.
"We’ve been through the bad and the good,” says ANZ’s head of sponsorship Sue McGregor in describing the bank's 16-year partnership with Cricket New Zealand. And while the recent World Cup certainly falls into the latter category from a sporting perspective, is this also the case in terms of ANZ's commercial interests?
This year marks 100 years since the ANZACs got involved in Word War One. And to honour the sacrifice, an Auckland artist has embarked on the massive undertaking of creating the world’s largest poppy, which will consist of 59,000 red metal discs with contributors’ names and messages placed by him and members of the public on Auckland’s Domain in support of the RSA. PLUS: a few other ANZAC initiatives.