articles tagged 'Sponsored content'

Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4

  • Advertising
  • May 10, 2016
  • Holly Bagge
Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4

Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. So recently, it teamed up with Fairfax for a content partnership called 'The Change Makers' to spruik its Surface Pro 4.

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