articles tagged 'sponsored content'

APN makes hay while the native advertising sun shines with launch of commercial content hub

  • Media
  • September 23, 2014
  • Ben Fahy
APN makes hay while the native advertising sun shines with launch of commercial content hub

Back when newspapers (and, to a lesser degree, magazines) were happily floating down their rivers of gold, the church and state of editorial and sales were kept very separate. But desperate times call for what some may see as desperate measures and as publishers search for new revenue streams, many of them are increasingly offering their skills to help tell the stories of businesses. Now APN has joined that club with the launch of Brand Insight.

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