articles tagged 'spoken word'

Rebel Sport continues its brand story with poetry

  • Advertising
  • May 20, 2014
  • Damien Venuto
Rebel Sport continues its brand story with poetry

Rebel Sport is continuing to tell its brand story via a new poetic spot that's narrated by the stirring voice of ex-All Black star Brad Thorn. Written by Ogilvy's executive creative director Angus Hennah and directed by a Sweet Shop team headed by Joel Harmsworth, the one-minute spot couples gruff spoken word poetry with a gritty montage of sportspeople enduring the heaviness of playing a sport outdoors in winter.

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