Last year, New Zealanders’ confidence in the economy took quite the fall, plummeting nine points, from 99 in Q4 2010 to 90 in Q4 2011. And results for the second quarter of this year don’t make for better news, with confidence remaining at the global average of 91, down six index points from the same time last year, according to the latest round of Nielsen’s Global Survey of Consumer Confidence and Spending Intentions.
Based on a survey of 147 of the country’s leading marketers, New Zealand businesses are planning to spend more on marketing this year. And PR and experiential came out as the big winners over more ‘traditional’ forms of advertising. But difficulties around ensuring accurate measurement are still hampering the sector’s growth.
As we all know, it’s the thought that counts. But that really doesn’t matter at all if it’s a crap thought. As such, the amount of cash you splash is what counts in these consumerist days. And Kiwis’ Christmas shopping habits have been unwrapped (geddit?) in a new survey that has discovered stuff you probably already knew.
Restaurants and gift stores were the big winners during Mother’s Day week. But it’s not just the cockles of mothers that were warmed: some retailers and marketers will find plenty of comfort in figures that show spending on the Paymark network, which processes more than three quarters of all in-store electronic transactions in New Zealand, is up considerably on the same period last year.
In news sure to warm marketers’ cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions.