articles tagged 'Spencer Bailey'

Year in Review: Spencer Bailey, Facebook

  • Year in Review
  • December 30, 2016
  • StopPress Team
Year in Review: Spencer Bailey, Facebook

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Spencer Bailey, head of Facebook New Zealand, has to say.

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Facebook hands Kiwi reins to Spencer Bailey

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2015
  • Damien Venuto
Facebook hands Kiwi reins to Spencer Bailey

Facebook has appointed experienced media man Spencer Bailey as the head of the New Zealand arm of the business. The appointment of Bailey brings an end to Stephen Scheeler’s stint as the acting head of Facebook New Zealand, and this sees Scheeler return to his previous role of head of retail and automotive for both Australia and New Zealand.

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IAB NZ ups its game with new standards and guidelines council

  • Digital
  • August 14, 2014
  • StopPress Team
IAB NZ ups its game with new standards and guidelines council

All around the world, the advertising cash is flowing online. But, in some cases, it's been proven to be flowing to the wrong places. The Interactive Advertising Bureau (IAB) in the US has been doing all it can to deal with sophisticated scams involving non-human traffic that are thought to be stealing billions from advertisers, and the New Zealand outpost is attempting to ensure its house is in order too with the formation of a new standards and guidelines council.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

APN embraces auto-play with new video ad unit

  • Media
  • June 12, 2014
  • Ben Fahy
APN embraces auto-play with new video ad unit

For some consumers, auto-play video is an annoyance that has them searching for the x or mute buttons. For many publishers, it's a good way to tap into the rise of online video, which, according to the IAB's numbers for the last quarter, has increased its share in New Zealand from 12 percent to 17 percent YoY (with a total of $120 million last quarter, that equates to around $20 million). And APN is aiming to get a bigger slice of that pie with the launch of In-Read video, a new advertising unit that shows video within its editorial environments.

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APN adds another award to digital trophy cabinet

  • Digital
  • December 4, 2012
  • StopPress Team
APN adds another award to digital trophy cabinet

With a restructure currently taking place, assets being sold and general tough times in the newspaper industry being faced up to, APN certainly has a lot on its plate at the moment. But the local and international awards its digital team have won—from best website for the fourth time in five years at the Canon Media Awards to a few mentions at The Webbys—show it's creating international quality solutions and doing its best to keep pace with rapidly changing media consumption habits. And APN Digital New Zealand was recognised again last week at the World Association of Newspapers and News Publishers 2012 Digital Media Awards for the Asia Pacific region, with the recently redesigned nzherald.co.nz winning silver in the best in online media - newspaper website category, following up another silver in 2010.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

As the Herald goes small, nzherald.co.nz goes large

  • Media
  • August 13, 2012
  • StopPress Team
As the Herald goes small, nzherald.co.nz goes large

The 'compact' weekday Herald is just around the corner. But APN New Zealand's digital team will also have a few new toys to play with, with a revamped nzherald.co.nz website, a new social reader for Facebook and updated mobile and tablet apps set to go live on Monday 10 September. And to help keep everyone up to date with "the most significant changes being made to the company’s print and online products for a decade", it has even launched a new microsite, nzherald.co.nz/themoreyouknow.

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APN jumps on AR bandwagon

  • Creative
  • October 31, 2011
  • Cath Winks
APN jumps on AR bandwagon

APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald's TimeOut section being made into an interactive print product through the use of regularly updated virtual content. 

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Listener website gets long-overdue overhaul, sticks with free content model

  • Digital
  • April 29, 2011
  • StopPress Team
Listener website gets long-overdue overhaul, sticks with free content model

APN has been focusing on upping the Herald's game in the digital and mobile space of late, and it's done a very good job, with a well-received and award-winning iPad App and mobile site and more on the way soon. As a result of this focus, some brands in its stable have been left behind in this regard and The Listener is a prime example of that. Well, now the website has been completely redesigned by the in-house team to bring it into the modern media era. But the advertiser-funded strategy remains—for the moment, at least. 

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It’s hailing news apps

  • Digital
  • April 26, 2011
  • StopPress Team
It’s hailing news apps

Fairfax Media is expanding its portable news repertoire, last week announcing the launch of its first Android app for Stuff.co.nz. That means “more people than ever can get up to date with Stuff’s award winning news on the go”, according to Fairfax digital general manager Nigel Tutt.

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Revealed! Mysterious NZ Notworth News puppet masters show their dastardly faces

  • Digital
  • February 20, 2011
  • Ben Fahy
Revealed! Mysterious NZ Notworth News puppet masters show their dastardly faces

The nation's watercoolers have been abuzz with speculation for the last couple of weeks after the NZ Notworth News campaign went live. Well, the culprits can be revealed, with nzherald.co.nz, its agency M&C Saatchi and production company Small Town Media behind the satirical Anchorman-esque broadcasting network.

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It's not just eyeballs, darling, it's how much the eyeballs like it

  • Advertising
  • April 19, 2010
  • Ben Fahy
It's not just eyeballs, darling, it's how much the eyeballs like it

nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers.

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