Browsing: Specsavers

Opinion
The Year in Review: Nick Vile
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2011 was a big year for Adshel, with the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick, the reinstitution of the much-loved Adshel Rally after a six-year hiatus and the added buoyancy—and, in many cases, frustration—brought to the outdoor sector by the RWC. So, take it away national sales director Nick Vile. 

News
Ads@6: 10 May – 24 May
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Ah, Ads@6. Welcome back. We’ve missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl’s dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big ‘Z’ launch campaign while BP fights back with a fairly hard to swallow petrol love fest. 

News
Welcome to the Republik of Visique
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Republik recently achieved a fairly rare feat within Kiwi agency land when it was appointed to run the Asia Pacific business of Rentokil Initial. And it’s nabbed another piece of business (with some more to be announced soon, apparently) after being named as Kiwi-owned optometry group Visique’s new brand agency, beating out Interbrand/DDB Shop and Religion in a pitch and taking over from the incumbent Radiation, which had the business for five years but chose not to pitch.