Special Group has appointed Rory Gallery to the position of head of strategy.
For many, it was disappointing to see the Auckland Harbour Bridge return to its standard gun-metal grey hue after 2degrees, Special Group and Gladeye added some colour—and musical interactivity—to the landmark during the seven week Play The Bridge campaign. And bringing “New Zealand’s largest lightshow” to life was an impressive feat of digital production problem solving and creativity.
The Auckland Art Gallery is well known for its focus on the aesthetic, with both its branding and its building winning a number of awards. And it’s continued that trend with a campaign via Special Group to promote its latest exhibition, Light Show.
In the early days of America, it’s thought the colonisers gave blankets to the native Americans as gifts, but added in a surprise in the form of smallpox. And Special Group, as part of the Axis Share the Love campaign, has done something similar (without the murderous intent) by creating a “nine-panel, hand-crafted tribute” to Barnes, Catmur & Friends and lacing it with a dose of good-natured cheekiness.
In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.
After a stellar 2009 – so good, in fact, that it’s currently on a pitch ban – DraftFCB has taken the 2010 Fairfax AdMedia Agency of the Year award.
Another day, another massive list of new, exciting things to report.
A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.
NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …
Special has won the Orcon account following a three-way pitch.
It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …