Browsing: special group
When Special Group came up with The Gravity Coffee Run, they thought well beyond the parameters of the 30-second spot and drummed up a fully integrated, made-for-radio promotional campaign using the talents of More FM and one unsuspecting intern. And the ORCA judges loved it, naming it the winner for September.
Smaller, independent agencies are often going on about their nimbleness and agility in comparison to the big, internationally-owned full-service shops. And smaller, independent financial institutions are always going on about the level of service and local ownership compared to the big, foreign-owned banks. And the two things have collided with TSB and Special Group’s new campaign, which aims to make hay after the black horse has bolted and offers its support to soon-to-be ex-National Bank customers.