Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.
Marketing, advertising & media intelligence
In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have lost a few fans. But Molenberg and Special Group aimed to win some back by opening up a temporary dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.
APAC Effies 2016: Colenso BBDO/Proximity, Barnes, Catmur & Friends Dentsu and Y&R enjoy the golden glow
New Zealand creatives shone at this year's APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
Special Group’s Michael Redwood: Sydney office ‘definitely on track' to be bigger than Auckland office by end of 2016
Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.
AA Insurance, which has been with Special Group for around three and a half years, has put the business up for pitch, with the incumbent, DDB and one other agency thought to be among the contenders. PLUS: More AA business for Rainger & Rolfe.
2degrees is testing the general knowledge of Kiwis through its summer campaign, which requires smartphone users to answer a series of trivia questions in a bid to win perks.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Toyota and 2Degrees share the spoils this week.
Paspaley Pearls and Special group have teamed up for yet another artistic collaboration following their original short story and multimedia campaign last year. This year they’ve created ‘Behind the Lens’, a 10-minute fictitious short film, directed by a Cannes Festival-winning director and starring British actress Clara Paget.
As Paul Catmur wrote last year, the marketing bit often seems to be forgotten in the world of digital marketing. But here are a few that combined the two and were deemed worthy of a place in the interactive marketing category at the Best Awards.
2degrees has managed to secure around 1.3 million mobile customers since it launched in 2009. But if it wanted to play with the grown-up telcos, it knew it needed to become full-service. That became a reality after purchasing Snap internet earlier this year. And after discovering that Kiwis find the various plans and technical jargon fairly confusing, it's aiming to remove some of the complexity by offering just two plans, something it's focusing on in its launch campaign.
For four years, the Red Bull Trolley Grand Prix has drawn the crowds and the competitors to the Auckland Domain with its heady brew of speed, creativity, dubious engineering and, ideally, low-level injury resulting from spectacular crashes. The gravity-fuelled competition is back for its fifth run on November 22 and Red Bull and Special Group have created a clever 'interactive' call for entries campaign to get more teams interested in competing (and, presumably, more sadists interested in watching them).
Kleenex, McDonald's and Red Bull step onto the podium this week.
We've had Vegemite and Cadbury, and L&P and Whittaker's. And now we've got Red Bull and the Vodafone Warriors, with the pair coming together to produce a specially-designed can to celebrate the club's 20th anniversary.
TSB has released a new commercial via Special Group promoting its Connect Plus everyday account which uses an adorable miniature gardener to pull on viewers’ heartstrings.
Fresh from being appointed as Holden's lead agency after an extended pitch process, Special Group has also clinked glasses with one of the country's fastest growing and most innovative wine companies Yealands. And the new pairing have their sights set squarely on pushing the brand in international markets.