articles tagged 'Special Group'

Trump says the darndest things and Powershop uses kids to prove it

  • Advertising
  • May 13, 2016
  • StopPress Team
Trump says the darndest things and Powershop uses kids to prove it

Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.

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Molenberg sets up shop, launches sandwich competition

  • Advertising
  • May 3, 2016
  • StopPress Team
Molenberg sets up shop, launches sandwich competition

In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have lost a few fans. But Molenberg and Special Group aimed to win some back by opening up a temporary dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.

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APAC Effies 2016: Colenso BBDO/Proximity, Barnes, Catmur & Friends Dentsu and Y&R enjoy the golden glow

  • Awards
  • April 26, 2016
  • StopPress Team
APAC Effies 2016: Colenso BBDO/Proximity, Barnes, Catmur & Friends Dentsu and Y&R enjoy the golden glow

New Zealand creatives shone at this year's APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Special Group’s Michael Redwood: Sydney office ‘definitely on track' to be bigger than Auckland office by end of 2016

  • Advertising
  • March 8, 2016
  • Damien Venuto
Special Group’s Michael Redwood: Sydney office ‘definitely on track' to be bigger than Auckland office by end of 2016

Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.

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AA Insurance reviews its agency options—UPDATED

  • Advertising
  • December 11, 2015
  • Ben Fahy
AA Insurance reviews its agency options—UPDATED

AA Insurance, which has been with Special Group for around three and a half years, has put the business up for pitch, with the incumbent, DDB and one other agency thought to be among the contenders. PLUS: More AA business for Rainger & Rolfe.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

2degrees tests the wisdom of Kiwi smartphone users

  • Advertising
  • December 2, 2015
  • Erin McKenzie
2degrees tests the wisdom of Kiwi smartphone users

2degrees is testing the general knowledge of Kiwis through its summer campaign, which requires smartphone users to answer a series of trivia questions in a bid to win perks.

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TVCs of the Week: 1 December

  • TVC of the week
  • December 1, 2015
  • StopPress Team
TVCs of the Week: 1 December

Toyota and 2Degrees share the spoils this week.

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Paspaley Pearls creates an air of mystery with its new campaign centred on an eerie short film

  • Advertising
  • October 2, 2015
  • StopPress Team
Paspaley Pearls creates an air of mystery with its new campaign centred on an eerie short film

Paspaley Pearls and Special group have teamed up for yet another artistic collaboration following their original short story and multimedia campaign last year. This year they’ve created ‘Behind the Lens’, a 10-minute fictitious short film, directed by a Cannes Festival-winning director and starring British actress Clara Paget.

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Code and commerce: a look at the interactive marketing finalists in the Best Awards

  • Design
  • August 13, 2015
  • StopPress Team
Code and commerce: a look at the interactive marketing finalists in the Best Awards

As Paul Catmur wrote last year, the marketing bit often seems to be forgotten in the world of digital marketing. But here are a few that combined the two and were deemed worthy of a place in the interactive marketing category at the Best Awards.

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2degrees and Special Group play on polarity to launch new broadband offer

  • Marketing
  • July 28, 2015
  • Ben Fahy
2degrees and Special Group play on polarity to launch new broadband offer

2degrees has managed to secure around 1.3 million mobile customers since it launched in 2009. But if it wanted to play with the grown-up telcos, it knew it needed to become full-service. That became a reality after purchasing Snap internet earlier this year. And after discovering that Kiwis find the various plans and technical jargon fairly confusing, it's aiming to remove some of the complexity by offering just two plans, something it's focusing on in its launch campaign.

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Red Bull's cardboard creativity looks to inspire more lunatics to laugh in the face of gravity

  • Experiential
  • July 24, 2015
  • StopPress Team
Red Bull's cardboard creativity looks to inspire more lunatics to laugh in the face of gravity

For four years, the Red Bull Trolley Grand Prix has drawn the crowds and the competitors to the Auckland Domain with its heady brew of speed, creativity, dubious engineering and, ideally, low-level injury resulting from spectacular crashes. The gravity-fuelled competition is back for its fifth run on November 22 and Red Bull and Special Group have created a clever 'interactive' call for entries campaign to get more teams interested in competing (and, presumably, more sadists interested in watching them).

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TVCs of the week: 16 June

  • TVC of the Week
  • June 16, 2015
  • StopPress Team
TVCs of the week: 16 June

Kleenex, McDonald's and Red Bull step onto the podium this week.

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Red Bull gives its can Warriors' wings

  • Sponsorship
  • June 16, 2015
  • Elly Strang
Red Bull gives its can Warriors' wings

We've had Vegemite and Cadbury, and L&P and Whittaker's. And now we've got Red Bull and the Vodafone Warriors, with the pair coming together to produce a specially-designed can to celebrate the club's 20th anniversary.

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TSB and Special Group warm the heart with new TVC

  • June 12, 2015
  • StopPress Team
TSB and Special Group warm the heart with new TVC

TSB has released a new commercial via Special Group promoting its Connect Plus everyday account which uses an adorable miniature gardener to pull on viewers’ heartstrings.

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Yealands adds Special to the family, looks to take its sustainability story to the world

  • Advertising
  • May 12, 2015
  • Ben Fahy
Yealands adds Special to the family, looks to take its sustainability story to the world

Fresh from being appointed as Holden's lead agency after an extended pitch process, Special Group has also clinked glasses with one of the country's fastest growing and most innovative wine companies Yealands. And the new pairing have their sights set squarely on pushing the brand in international markets.

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