Browsing: Special Group

News
Molenberg sets up shop, launches sandwich competition
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In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have had its day. At least not until Molenberg and Special Group opened up a dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.

News
Special Group’s Michael Redwood: Sydney office ‘definitely on track’ to be bigger than Auckland office by end of 2016
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Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.

News
2degrees and Special Group play on polarity to launch new broadband offer
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2degrees has managed to secure around 1.3 million mobile customers since it launched in 2009. But if it wanted to play with the grown-up telcos, it knew it needed to become full-service. That became a reality after purchasing Snap internet earlier this year. And after discovering that Kiwis find the various plans and jargon a bit confusing, it’s aiming to remove the complexity by offering just two plans, something it’s focusing on in its launch campaign.

News
Red Bull’s cardboard creativity looks to inspire more lunatics to laugh in the face of gravity
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For four years, the Red Bull Trolley Grand Prix has drawn the crowds and the competitors to the Auckland Domain with its heady brew of speed, creativity, dubious engineering and, ideally, low-level injury resulting from spectacular crashes. The gravity-fuelled competition is back for its fifth run on November 22 and Red Bull and Special Group have created a clever ‘interactive’ call for entries campaign to get more teams interested in competing (and, presumably, more sadists interested in watching them).

Features
This way up
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It started with one desk, three partners and no clients in late 2007. Now, as Ben Fahy discovers, Special Group has 30 clients in New Zealand, an Australian office that’s running hot and a desire to take its mix of magic, logic and decency to the world.

News
Special wins Holden’s hand after advertising duel
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After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it’s Special Group that has come out victorious.

News
Smirnoff takes its #PurePotential campaign on the road, finds novel use for concrete truck
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Smirnoff’s #PurePotential campaign via Special Group was pretty slick, with some good lookin’ billboards and a clever Instagram Bar that saw ‘mixologist’ Dickie Cullimore creating bespoke beverages based on pictures of punters’ fridges. The Lion-distributed vodka brand claims to see the potential in everything around us, “from sidewalks as dance floors, paint cans as drum kits and now a concrete truck as a drinks mixer”, which it wheeled out to a few festivals over summer.

News
Acclaimed writer Anna Funder writes short story for Special Group’s first major campaign across the ditch
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Special Group has announced its presence in the Australian market by collaborating with award-winning author Anna Funder, Warm Bodies actress Teresa Palmer and fashion photographer Derek Henderson in a campaign for luxury pearl brand Paspaley. At the centre of the campaign is a bespoke short story, called ‘Everything Precious’, written by Funder, which will be released to Paspaley subscribers daily in seven serialised instalments via email between 1 and 8 October. So is this a case of a writer selling out for commercial gain?

News
Kiwi athletes come out to play for Red Bull’s global ad
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Red Bull is a brand renowned for its pioneering approach to content marketing, but companies cannot live on content marketing alone and even Red Bull needs to pay to put its ads on telly occasionally. And it’s done just that with its latest global ad, which is running in New Zealand and features three Kiwi athletes—motocross champ Levi Sherwood, kayaker Ben Brown and mountain biker Brook Macdonald. PLUS: Red Bull’s new music programme Sound Select and the launch of redbulletin.com.

News
Time and tide: TSB talks up its customer service, aims to inspire switching with ‘Perfect Day’ bribes
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Time has been a fairly popular theme for Kiwi brands in recent months, with Hyundai running its Family Time Project and ANZ just releasing a couple of ads detailing how time really is money. TSB has also joined that club, with a new campaign via Special Group that aims to turn potential customers on to its business by promoting its ‘putting customers first’ philosophy.

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