articles tagged 'SparkPHD'

Rexona turns up the smell and puts unsuspecting dates to the test

  • Advertising
  • May 24, 2016
  • Erin McKenzie
Rexona turns up the smell and puts unsuspecting dates to the test

Is there anything worse than a blind date? What about a blind date with BO? Rexona plays cupid to test reactions to body odour and encourage people to think twice about their smell.

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DDB and SparkPHD sworn in as Auckland Council's lead agencies

  • Advertising
  • September 24, 2014
  • Ben Fahy
DDB and SparkPHD sworn in as Auckland Council's lead agencies

After a five month pitch process, DDB and Spark PHD have been named as lead creative and media agencies for Auckland Council, beating out .99 and the incumbent Ogilvy & Mather. But Council has yet to decide which agencies will be handling its digital and arts and culture accounts.

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Business mixed with pleasure in inter-agency football and basketball comps

  • Marketing
  • April 4, 2014
  • StopPress Team
Business mixed with pleasure in inter-agency football and basketball comps

Football fever (and football-related advertising fever) is ramping up as Brazil gets ready to host the World Cup in June. And there was a bit of fancy footwork in New Zealand last week when a selection of Auckland agencies put down their iPhones and laced up for the inaugural CAANZ soccer tournament. Plus: agencies also skive off to play basketball for TRN's 3 on 3.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

FCB, OMD, SparkPHD and Mediacom strong performers in this year's Beacons

  • Advertising
  • April 1, 2014
  • StopPress Team
FCB, OMD, SparkPHD and Mediacom strong performers in this year's Beacons

FCB Media, OMD, SparkPHD and Mediacom have taken a large number of finalist placings in the CAANZ Beacon awards, for which winners will be awarded on 1 May. Mediaworks, TVNZ and iSite Media are in the running for the Media Brand of the Year.

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Vodafone reviews global media account: what does this mean for the local players?

  • Media
  • March 25, 2014
  • Damien Venuto
Vodafone reviews global media account: what does this mean for the local players?

In January, Vodafone announced that it was reviewing its global media account, which has been held by Omnicom's OMD for half a decade. And this process could have repercussions for local account holders.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings|Shakings: 25 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 25, 2014
  • StopPress Team
Movings|Shakings: 25 February

The corporate wheel continues to turn this week at Foodstuffs, Tourism NZ, BMW, Pursuit PR, LiveSport, Ubiquity, Image Centre and the Vodafone Warriors.

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Barnes, Catmur & Friends ends Aussie dominance at Campaign Asia Pacific Awards

  • Awards
  • December 13, 2013
  • StopPress Team
Barnes, Catmur & Friends ends Aussie dominance at Campaign Asia Pacific Awards

At the 20th instalment of the annual Campaign Asia Pacific Awards, Barnes, Catmur & Friends stole the show by becoming the first Kiwi agency to win the Australia/New Zealand Independent Agency of the Year category. PLUS: media agencies also get acknowledged for their contribution to the industry.

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Unitec basks in Media Awards glory, Mitre 10 close behind

  • Media
  • April 12, 2013
  • Ben Fahy
Unitec basks in Media Awards glory, Mitre 10 close behind

For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students' minds, first with the 'Change Starts Here' docu-ads and then with the trade-focused follow-up, 'We Make the People who Make it'. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night's Media Awards at the Langham.

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Big three top Media Awards finalist list

  • Media
  • March 8, 2013
  • StopPress Team
Big three top Media Awards finalist list

After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.

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Instant Kiwi takes the tomfoolery instore

  • Advertising
  • November 27, 2012
  • Ben Fahy
Instant Kiwi takes the tomfoolery instore

Here in the expansive and luxurious StopPress towers, Instant Kiwi's 'It Pays to Push Your Luck' campaigns ranks as one of the funniest of the year, which isn't entirely surprising given the comedy-loving combination of NZ Lotteries, DDB, Jesse Griffin and The Sweet Shop's Stuart McDonald, he of Summer Height's High fame, was involved in its creation. And after the first instalment, which saw the Alibi spot make it into the good bit of the Fair Go Ad Awards, it's followed up with some entertaining/violating instore luck pushing that could almost be likened to the advertising equivalent of Trigger Happy TV.

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Colenso and DDB top Kiwi league tables as first Spikes Asia shortlists announced

  • Advertising
  • September 18, 2012
  • StopPress Team
Colenso and DDB top Kiwi league tables as first Spikes Asia shortlists announced

The 'Cannes of the South' kicked off over the weekend and the first blast of shortlists from Spikes Asia has been announced, with Colenso BBDO and DDB Group on top in terms of Kiwi agencies.

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It’s a knockout: Battle of the Adshel campaigns begins

  • Advertising
  • July 19, 2012
  • StopPress Team
It’s a knockout: Battle of the Adshel campaigns begins

There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.

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DraftFCB does a number on everyone at Media Awards, takes third Best in Show in a row

  • Media
  • May 24, 2012
  • StopPress Team
DraftFCB does a number on everyone at Media Awards, takes third Best in Show in a row

In front of an almost capacity Langham conference centre young MC Oliver Driver had to shout to get attention. That's becasue the 800-odd media and agency flunkies were riotessly celebrating their efforts last night at the  CAANZ Media Awards. And the big winner? Well it was linked to the halting of interest and inflation rates last year, it forced the electricity industry to drop its pants and it has already won a host of the country's big awards. And DraftFCB continued its golden run by following up from the last two year's efforts and taking the Best in Show title for its work on Electricity Authority’s What’s My Number? campaign. 

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The media awards prophesy nears as finalists announced

  • Media
  • April 10, 2012
  • StopPress Team
The media awards prophesy nears as finalists announced

The judges have done the hard yards sorting the wheat from the media chaff and the finalists of the CAANZ Media Awards have now been announced, with OMD and SparkPHD leading the pack on 20 nods each. 

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BNZ completes its agency equation with Mediacom

  • Marketing
  • April 10, 2012
  • StopPress Team
BNZ completes its agency equation with Mediacom

When SparkPHD swapped BNZ for ANZ after a regional realignment in February, BNZ went hunting for a replacement. And, after announcing Colenso as its new creative agency, it has rounded out the new family by naming Mediacom as its media planning and buying agency. 

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