articles tagged 'Spark'

Spark reaches out to Chinese New Zealanders with language and familiarity

  • Advertising
  • November 10, 2017
  • StopPress Team
Spark reaches out to Chinese New Zealanders with language and familiarity

With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.

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Te wiki o te reo Māori: how brands are giving a nod to the nation's mother tongue

  • Advertising
  • September 12, 2017
  • StopPress Team
 Te wiki o te reo Māori: how brands are giving a nod to the nation's mother tongue

In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.

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Ads of the Week: 5 September

  • TVC of the Week
  • September 5, 2017
  • StopPress Team
Ads of the Week: 5 September

Raise a glass for KFC, Spark and Pedigree.

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Spark aims for the feels as it gives a nod to single mums for Father's Day

  • Advertising
  • August 30, 2017
  • StopPress Team
Spark aims for the feels as it gives a nod to single mums for Father's Day

Spark is giving Kiwi heartstrings a significant tug with its unconventional Father's Day spot via Colenso BBDO.

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Ads of the Week: 22 August

  • TVC of the Week
  • August 22, 2017
  • StopPress Team
Ads of the Week: 22 August

Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Big things come in small packages: Spark proves the power of little

  • Advertising
  • August 22, 2017
  • StopPress Team
Big things come in small packages: Spark proves the power of little

Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn't matter when it comes to victories.

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Spark cuts the ribbon on final Boroughs court

  • Advertising
  • July 10, 2017
  • StopPress Team
Spark cuts the ribbon on final Boroughs court

It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally came good on that promise with the opening of the East Auckland court.

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Nathalie Morris on Ubiquity growing up and leaving home

  • Marketing
  • June 16, 2017
  • StopPress Team
Nathalie Morris on Ubiquity growing up and leaving home

Following the announcement that Spark's acquired Ubiquity to merge it with Qrious, we chat with Ubiquity co-founder Nathalie Morris about taking up the offer, letting the business grow to the next level and what it means for herself and client.

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Spark acquires Ubiquity, merges it with Qrious

  • Marketing
  • June 13, 2017
  • StopPress Team
Spark acquires Ubiquity, merges it with Qrious

Spark is broadening its data and marketing capabilities by acquiring Ubiquity and merging it with Qrious, Spark Venture's data and analytics company.

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'Hey, Spark Arena!': Clive Ormerod on renaming a mainstay of New Zealand entertainment

  • Marketing
  • May 16, 2017
  • Erin McKenzie
'Hey, Spark Arena!': Clive Ormerod on renaming a mainstay of New Zealand entertainment

They say it takes 21 days to break a habit, so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.

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Mother's Day 2017: commercial messages of love

  • Advertising
  • May 15, 2017
  • StopPress Team
Mother's Day 2017: commercial messages of love

The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.

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Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

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'One in 10 New Zealanders have two or more SVODs' – Roy Morgan research

  • Media
  • April 21, 2017
  • StopPress Team
'One in 10 New Zealanders have two or more SVODs' – Roy Morgan research

At the close of 2016, Netflix had broken the threshold of one million New Zealand users and Lightbox had doubled its numbers since 2015. However, that's not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they're happy to dip into different services.

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Spark moves media account from Dynamo to PHD

  • Media
  • April 18, 2017
  • Damien Venuto
Spark moves media account from Dynamo to PHD

With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.

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A constant companion: Spark teams up with Apple to get customers to trade up

  • Advertising
  • March 31, 2017
  • StopPress Team
A constant companion: Spark teams up with Apple to get customers to trade up

As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new 'Trade Up' campaign showing that all you need for a good time is an iPhone and a dog.

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