With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
Marketing, advertising & media intelligence
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
Raise a glass for KFC, Spark and Pedigree.
Spark is giving Kiwi heartstrings a significant tug with its unconventional Father's Day spot via Colenso BBDO.
Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn't matter when it comes to victories.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally came good on that promise with the opening of the East Auckland court.
Following the announcement that Spark's acquired Ubiquity to merge it with Qrious, we chat with Ubiquity co-founder Nathalie Morris about taking up the offer, letting the business grow to the next level and what it means for herself and client.
Spark is broadening its data and marketing capabilities by acquiring Ubiquity and merging it with Qrious, Spark Venture's data and analytics company.
They say it takes 21 days to break a habit, so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.
At the close of 2016, Netflix had broken the threshold of one million New Zealand users and Lightbox had doubled its numbers since 2015. However, that's not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they're happy to dip into different services.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new 'Trade Up' campaign showing that all you need for a good time is an iPhone and a dog.