Browsing: Spark Activate
They say a good idea come from anywhere. But who gets to execute—and bill for—those ideas? Sue Hamilton thinks it’s time PR agencies put aside their differences, keep hunting for the Holy Grail and worry about the bill later.
In an effort to ramp up the experiential side of its comms, 2degrees recently put its PR account up for pitch. And Spark Activate came out on top, beating out a suspected list of Pead, Mango, Eleven and the incumbent Bullet.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.