In continuation of its ‘Imagine’ campaign online, Lotto Powerball enlisted the help of a hypnotist to trick a few Kiwi celebs into thinking they’d won the big one, then asked them what they would do with the money.
Browsing: Spark Activate
News
Lotto partakes in hypnosis for latest ads–UPDATED
Opinion
Keep your eyes on the prize, not on the opposition
They say a good idea come from anywhere. But who gets to execute—and bill for—those ideas? Sue Hamilton thinks it’s time PR agencies put aside their differences, keep hunting for the Holy Grail and worry about the bill later.
News
2degrees finds its spark, while Impact adds to its FMCG roster
In an effort to ramp up the experiential side of its comms, 2degrees recently put its PR account up for pitch. And Spark Activate came out on top, beating out a suspected list of Pead, Mango, Eleven and the incumbent Bullet.
News
Free-range news, now battery farmed for your convenience
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.