Browsing: Sovereign Insurance
Sovereign’s brand platform ‘Life. Take Charge’ was about moving away from simply being a health insurance ambulance at the bottom of the cliff to becoming a company that could help make Kiwis healthier. And to achieve that goal, it worked with Bauer to conduct research, uncover insights and create bespoke health and wellbeing content that ran in print and online.
Sovereign Insurance is encouraging young people to ‘take action’ through the launch of the next chapter of its ‘Life. Take charge’ brand campaign via J. Walter Thompson in an effort to tap into the millennial market. Though, the action taken in its latest ad is somewhat questionable.
Kiwi life assurance company Sovereign has appointed JWT as its creative agency and has extended its commercial partnership with the Dentsu Aegis Network for other comms purposes, including media, PR and social.