Sorted’s ‘Think, Shrink and Grow’ money management cycle, which was intended to up the engagement and become the financial equivalent of ‘Slip, Slop, Slap’, kicked off in March last year. And now the circle is complete, with the last phase of the campaign showing its animated spokesmouse encouraging Kiwis to ‘grow’ their money.
The wise mouse from sorted.org.nz has been helping to enhance Kiwis’ money smarts for almost ten years now. But in March the campaign took a different tack by upping the engagement rather than just driving traffic to the website. And the second part of its three part financial education campaign aims to highlight the ways Kiwis can better manage their debt.