News
TVCs of the Week: 26 February
Ogilvy’s ode to the magical, wonderful pig, Lisa Carrington’s gentle encouragement for Southern Cross and Sorted’s closure of the loop reach the dais.
Browsing: Sorted
News
Sorted closes the financial loop, aims to reduce ‘fritter factor’
Sorted’s ‘Think, Shrink and Grow’ money management cycle, which was intended to up the engagement and become the financial equivalent of ‘Slip, Slop, Slap’, kicked off in March last year. And now the circle is complete, with the last phase of the campaign showing its animated spokesmouse encouraging Kiwis to ‘grow’ their money.
News
TVC of the Week: 31 July
Sorted’s shrinkage, RadioLive’s fly on the wall approach, ASB’s Facebook in real life tomfoolery and TV3’s Olympics promo take the TVC title this week.
News
Sorted’s spokesrodent promotes shrinkage with wonderous debt detection technology
The wise mouse from sorted.org.nz has been helping to enhance Kiwis’ money smarts for almost ten years now. But in March the campaign took a different tack by upping the engagement rather than just driving traffic to the website. And the second part of its three part financial education campaign aims to highlight the ways Kiwis can better manage their debt.