Fisher & Paykel appliances has just launched 70 new and redesigned products across its portfolio and it’s got a new global campaign to promote them. New Zealand marketing manager Sonya Aitken, who’s currently in the midst of a national tour to show off the latest innovations to retailers and other partners, talks about being curious, changing consumers and the quest for quality.
As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry’s renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R’s James Hurman, Fisher & Paykel’s Sonya Aitken, Pacific Magazine’s Peter Zavecz and Contagion’s Richard Thompson.