News
Get your weird on with waterproof phone apps
Transvestites singing in the rain? Full grown men playing with phones in paddling pools? Sony’s new waterproof phone has a set of quirky ads for apps that only work when the phone is submerged.
Transvestites singing in the rain? Full grown men playing with phones in paddling pools? Sony’s new waterproof phone has a set of quirky ads for apps that only work when the phone is submerged.
Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.