Transvestites singing in the rain? Full grown men playing with phones in paddling pools? Sony’s new waterproof phone has a set of quirky ads for apps that only work when the phone is submerged.
Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.