Browsing: Sony Bill Williams

Sonny Bill gets deep and meaningful for Adidas

The elusive Honey-billed William is like catnip to brands (and media). And after he announced his return to rugby earlier this year, Adidas swooped in and signed him up as an ambassador in May. Now it’s released a short clip telling his story as part of its #leaveyourmark campaign. PLUS: exciting jersey-related news.