articles tagged 'Sony'

Ads of the week: 26 April

  • TVC of the week
  • April 26, 2016
  • StopPress Team
Ads of the week: 26 April

A round of applause to Sony, Fonterra and All Blacks Tours.

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All about that bass: Sony gives a deaf dancer music to move to with its latest speaker range

  • Advertising
  • April 22, 2016
  • StopPress Team
All about that bass: Sony gives a deaf dancer music to move to with its latest speaker range

Sony and FCB have unveiled a new project, DEFY, to show how deaf people can enjoy music with a dancer who literally feels the music.

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When dogs fly

  • PopPress
  • April 8, 2016
  • StopPress Team
When dogs fly

Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB's 'Octographer' campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain's hat and taught them how to fly.

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YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

  • July 21, 2015
  • StopPress Team
YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.

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Sony and FCB bring a new meaning to wildlife photography with the 'Octographer'

  • Advertising
  • April 15, 2015
  • StopPress Team
Sony and FCB bring a new meaning to wildlife photography with the 'Octographer'

We've seen Tweeting sharks and honey badgers, driving dogs, armed dolphins, soothsaying cows, live streamed eagles and even erotic cats. And now we've got an octopus photographer—AKA Octographer—after Sony and FCB gave 'Rambo' a camera and taught it how to take photos of visitors to Kelly Tarlton's aquarium.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Sony and Google Play conduct branding experiments with the Cube

  • Video
  • December 4, 2014
  • Damien Venuto
Sony and Google Play conduct branding experiments with the Cube
(Image credit: Noel McLaughlin)

In June this year, Google Creative Lab unveiled The Cube, a six-sided digital video platform that can be used to simultaneously tell different stories in the same digital space. And in a pair of innovative campaigns, Google Play and Sony are showcasing how the platform could potentially be used for branding.

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Sony's guiding lights

  • PopPress
  • September 30, 2014
  • StopPress Team
Sony's guiding lights

After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it's been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it's just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.

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Cannes 2014: FCB picks up duo of bronzes in Design category

  • Cannes Lions
  • June 19, 2014
  • StopPress Team
Cannes 2014: FCB picks up duo of bronzes in Design category

Following on from yesterday's gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its 'Bottled Walkman' campaign for Sony.

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Cannes 2014: five Kiwi entries shortlisted in the design category

  • Cannes Lions
  • June 18, 2014
  • StopPress Team
Cannes 2014: five Kiwi entries shortlisted in the design category

FCB's already well-awarded 'Bottled Walkman' campaign has landed three nominations, while Whybin's 'Effies Results Don't Lie' campaign has received two nominations in the Design category at Cannes.

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FCB's waterproof whoopsie leads to legal threat—UPDATED

  • Advertising
  • May 23, 2014
  • Ben Fahy
FCB's waterproof whoopsie leads to legal threat—UPDATED

Sony and FCB's Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it's also caught the eye of one of Sony's competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

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Pure imagination brought to life

  • PopPress
  • February 18, 2014
  • StopPress Team
Pure imagination brought to life

BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.

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Patents are a virtue: from pampered pooches and water cuffs to wearable tech

  • Opinion
  • February 12, 2014
  • Anton Blijlevens and Jillian Lim
Patents are a virtue: from pampered pooches and water cuffs to wearable tech

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves. This time it's cuffs for runners who don't do water stops, a device to pamper dog paws and the Sony Smartwig.

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Assembly website builds Sony product story from the ground up

  • Online
  • January 16, 2014
  • Amanda Sachtleben
Assembly website builds Sony product story from the ground up

Auckland company Assembly has created a new site for Sony's 'Be Moved' brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.

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Sony wants us to be moved

  • PopPress
  • January 15, 2014
  • StopPress Team
Sony wants us to be moved

What happens when engineers and artists come together? No, it's not engineer/artist babies, it's creative new products. Sony wants to show us that hardware is all about feelings.

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The sights and sounds of rock

  • PopPress
  • October 22, 2013
  • StopPress Team
The sights and sounds of rock

Pachelbel's Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it's made entirely from the sounds of dripping water.

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