&some is charting new territory for Wendy’s in New Zealand with a digital only campaign, Wendy’s Mates Rates. It’s designed to be a fresh offering for a younger crowd and lets diners order by hand gesture (rest assured they’re all polite).
It’s been around ten years since Delmaine Fine Foods has advertised its wares on TV. But, in what national sales and marketing manager Nicky Morton says is an attempt to attract new users to the brand, it’s back on the box again with a campaign that features the line ‘it’s not easy being this good’.
Yesterday in the Image Centre Group’s boardroom, a company was reborn, with the country’s biggest home services franchise Green Acres launching a new, more contemporary brand.
It’s tough out there in charity land at the moment. There are lots of organisations fighting for funding, consumers are still counting their pennies and in EFTPOS-loving New Zealand the cashless society is a very real thing, which means the traditional street appeal doesn’t work quite as well as it once did. So to get around this and drive donations in the lead up to Daffodil Day on 31 August, the Cancer Society and &some have called on the ubiquity of the mobile phone to help smooth the process.
Back in September 2009, we sent StopPress into the wild. Almost three years later and, with steadily rising audience numbers and what we think is a fairly well-established position as an important source of news, views and hullaballoos for the marketing, advertising and media community, we’re pretty proud of our e-baby. But, as everyone in this industry knows, laurel-sitting is not recommended, so, with the help of our digital agency and ‘creative co-conspirators’ &some, we’ve spent the past few months redesigning the site. Rest assured, we’ve kept all the good bits, but we’ve given it a good spruce up, shifted from WordPress to Django, installed a better comments engine, added the ability for users to submit jobs (an events uploader will be coming in the near future), made the design more responsive so it will work on iPads, tablets, smartphones and big browsers, and basically tried to ensure we took care of what &some’s head nerd Matt Cooney calls ‘the whole platform-for-the-future thing’.
The TVNZ-NZ Marketing Awards turn 21 this year. And like all good 21-year-olds, it’s received an oversized key, downed a yardie, taken a good hard look at itself and emerged into adulthood with a snazzy new ‘Everything Marketing’ brand and eight new categories.
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both. And Heineken and &some have done just that with a new smartphone app that shows locals and visitors where to find official RWC bars, as well as their mates, their rivals, a taxi home and, if they’re lucky, even some tickets to the final.
Labour’s political big wigs gathered together yesterday to fire the first election salvo and spell out the party’s intention to impose a capital gains tax if it wins power in November. And the campaign, which is being led by Image Centre Group and String Theory, hopes to persuade Kiwis to vote for the reds by playing on the ideas of fairness and ownership of the future.