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99 expands its client offering with its own Newsroom

In the past year, we’ve seen media organisations take advertising services in-house, with TVNZ Blacksand and NZME’s CreateMe, and now 99 is taking on the work of journalists, by launching its Newsroom, which will see it create editorial content marketing for its clients with a writer and editor. We talk to managing director Paul Manning about how the agency is taking on media organisations.