articles tagged 'social media'

Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

  • Marketing
  • August 27, 2015
  • Holly Bagge
 Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

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How did that happen? Mike Hosking goes from 24,000 to 114,000 Facebook fans in a week

  • Social Media
  • August 20, 2015
  • Damien Venuto
How did that happen? Mike Hosking goes from 24,000 to 114,000 Facebook fans in a week

As the host of Seven Sharp, a columnist on the Herald, a talkback presenter on Newstalk ZB and a generous giver of opinions, Mike Hosking has reached saturation levels across Kiwi media channels. And the frazzle-haired media machine has in the last week extended his brand's reach across social media, with his likes on the official Mike Hosking page increasing by 90,000 in the space of a few days. So what exactly drove all this engagement?

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Like stealing candy from a baby: the success of Junk Free June

  • Charity
  • August 19, 2015
  • StopPress Team
Like stealing candy from a baby: the success of Junk Free June

There seems to be a month for everything now: Dry July, Movember, the Feb Fast and as of this year, Junk Free June. And perhaps there’s a reason for that, maybe they’re successful fundraisers because Kiwis like a challenge, and a month doesn’t seem like such a long time to kick the booze, not shave your dirty tache or hold back on the snacks (at least on paper). Whatever the allure is, it seems to work and as results have shown social-media campaign Junk Free June was a huge success raising well over its media spend and attracting thousands of social media followers and daily hits on its website. Here’s a rundown on the campaign.

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Get with the Program(matic): adding a creative touch

  • In association with AdRoll
  • August 19, 2015
  • Ben Sharp
Get with the Program(matic): adding a creative touch

This week, AdRoll's Ben Sharp looks at why creativity is integral to an effective programmatic marketing strategy.

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Stuff starts snapping to share news with the young’uns

  • July 22, 2015
  • Holly Bagge
Stuff starts snapping to share news with the young’uns

Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Brands hail Snapchat at NZ’s SMCAKL Awards

  • July 16, 2015
  • Elly Strang
Brands hail Snapchat at NZ’s SMCAKL Awards

Snapchat was an unofficial star of the annual Social Media Awards last night with many brands citing it as a great marketing platform to engage with their audiences, including the Blogger of the Year and People’s Choice Award winner NZGirl.

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Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

  • Social media
  • July 6, 2015
  • Ben Fahy
Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

Mass media used to have all the power. But the rise of social media has meant that many individuals are now gaining huge audiences for themselves and stealing some of that power away. And brands around the world are increasingly leaning on them to help spread their messages. In this part of the world, they don't get much more popular than Jamie Curry, who hit ten million Facebook fans last year and has 1.5 million followers on YouTube. So, after working with Coca-Cola and Netflix, she's now signed up with Kiwibank to create The KB Series, a six-part series that will follow Curry on her journey from Napier to Auckland as she moves out of home and pursues her career in acting and producing entertaining content for her legion of fans.

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The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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Mitre 10 harnesses the power of social media

  • June 11, 2015
  • Sarah Dunn
Mitre 10 harnesses the power of social media

​Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.

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A sound strategy: why brands need to start thinking about silent video

  • Advertising
  • June 11, 2015
  • StopPress Team
A sound strategy: why brands need to start thinking about silent video

There was a time when people seemed to get angry about autoplay video, with Fairfax in Australia getting a kicking a few years back. Now it seems to be part of the online furniture. Instagram and Facebook launched auotplay video in 2013 and Twitter has also just announced it. But as those videos don't play with sound unless users click on them, brands and publishers are adapting to an era of silence—and, just as some have done with pre-roll ads, they're starting to find some creative solutions.

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AMP Capital adds another dimension to its social accounts through 3D video

  • Social media
  • June 9, 2015
  • Elly Strang
AMP Capital adds another dimension to its social accounts through 3D video

Jamesons was reportedly the first brand to embrace the nascent realm of 3D videos on social media when it slid a sponsored shot across the bar for St Patricks Day. Now AMP Capital, which owns four malls across New Zealand, is using the multi-dimensional technology across its social media channels to create a series of short, innovative videos showcasing its food and fashion. PLUS: five brands embracing cinemagraphs on Instagram.

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From Telecom hate to Spark advocacy: Be Counted campaign rallies the troops to fight against price rises

  • Marketing
  • June 4, 2015
  • Ben Fahy
From Telecom hate to Spark advocacy: Be Counted campaign rallies the troops to fight against price rises

It wasn't too long ago that Spark was a company to be railed against; a monopolistic monolith using confusion as a marketing tactic to suck money out of consumers. One Spark staffer tells of a focus group attendee from South Auckland before the rebrand saying that if an 027 number came up on their phone they knew it was either telemarketers or debt collectors so they'd just ignore it, which is a good indication of the level of disdain for the brand in that part of the country. But since then, there's been a lot more openness from those inside the company and a lot more love shown by consumers, and this change in approach manifested itself in the Be Counted campaign, which was created by Touchcast and managed to get over 50,000 New Zealanders interested in regulatory process.

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Button madness: big tech players make buying a click away

  • e-commerce
  • June 4, 2015
  • Elly Strang
Button madness: big tech players make buying a click away

The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting 'buy now' buttons just about everywhere (those with koumpounophobia are advised to look away now).

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Kiwi start-up Mish Guru heads stateside to up brands' Snapchat savviness

  • Social media
  • June 2, 2015
  • Amanda Sachtleben
Kiwi start-up Mish Guru heads stateside to up brands' Snapchat savviness

After one accelerator programme, a spell in a start-up incubator and a tonne of two minute noodles, digital venture Mish Guru, which has developed software designed to help businesses get bang for their marketing buck on Snapchat, has a springboard of nearly half a million dollars to break into the US market.

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Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

  • Social media
  • May 28, 2015
  • Holly Bagge
Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

We live in visual times. We also live in an age of showoffery, where the experiences we now seem to crave over material goods are enhanced through sharing (and social validation). Brands and agencies have figured out a few clever ways of getting in on the rise of user-generated content, whether it's Instagram printers at events or social media-enabled photobooths, but Hamilton-based app developer Kapja has launched a new app called Biz Brand Cam, which it says is the first fully customisable app of its type available to download directly from the Apple App Store.

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