articles tagged 'social media'

Emotional issues: do Facebook's emoticons pose a risk to brands?

  • Opinion
  • January 21, 2016
  • Jacqui Copas
Emotional issues: do Facebook's emoticons pose a risk to brands?

With Facebook poised to give the world a range of emoticon options, Jacqui Copas ponders whether this poses new social risks for brands.

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Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

  • Media
  • December 17, 2015
  • Damien Venuto
Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.

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The Warehouse's festive social experiment rewards generous Kiwis- UPDATED

  • advertising
  • November 17, 2015
  • Erin McKenzie
The Warehouse's festive social experiment rewards generous Kiwis- UPDATED

The Warehouse is getting into the Christmas spirit by jumping on the bandwagon of random acts of kindness campaigns.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Putting the face in Facebook

  • PopPress
  • November 12, 2015
  • Joshua Riddiford
Putting the face in Facebook

Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.

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Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can't beat actual reality

  • Experiential
  • November 10, 2015
  • Benjamin Matthews
Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can't beat actual reality

When a bunch of Jaguar Facebook fans signed up for a "virtual reality" ride at the Big Boys Toys expo in Auckland earlier this month, they didn't expect to get the real deal. But when they watched the video after the event, they realised they'd been duped. And, much like Y&R NZ's trick campaign for Land Rover earlier this year, it caught a fair bit of attention.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

  • Advertising
  • November 5, 2015
  • StopPress Team
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.

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Paul Manning on why charities should take advantage of digital

  • Social Media
  • October 22, 2015
  • Paul Manning
Paul Manning on why charities should take advantage of digital

Ogilvy & Mather's executive director reckons not-for-profit organisations don't necessarily need massive budgets to reach broad audiences. They just need to be smart when it comes to using digital channels.

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A tweet oh so fowl

  • PopPress
  • October 15, 2015
A tweet oh so fowl

Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn't the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken's coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it's evident that this chicken is not gifted in the literary arts.

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Clemenger collaborates with comedian Jimi Jackson to reach the young and the reckless

  • PSA
  • October 15, 2015
  • StopPress Team
Clemenger collaborates with comedian Jimi Jackson to reach the young and the reckless

For latest extension of the 'Legends' campaign Clemenger Group's content arm Flare (in conjunction with Eastern Bay of Plenty Road Safety) partnered with comedian Jimi Jackson on a content-led campaign that aims to reach young males who continue to take risks by getting behind the wheel while intoxicated.

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Inside voices please: why brands shouldn't shout on social media

  • Social media
  • September 30, 2015
  • Colleen Ryan
Inside voices please: why brands shouldn't shout on social media

Shouting out random things in a public space isn’t the best conversation starter in real life. And TRA's Colleen Ryan argues the same applies in social media.

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Sky heads to Snapchat to court young rugby fans

  • Social media
  • September 23, 2015
  • Holly Bagge
Sky heads to Snapchat to court young rugby fans

As is increasingly becoming clear, brands can no longer expect to put the bait out and wait for its audience to come. A bit more is required these days to target the more distracted modern audience, and brands are having to travel to audience-territory or risk being ignored. A big brand which has cottoned onto this is Sky TV which (along with a number of other brands) has now joined image and video-sharing app Snapchat in an attempt to target a millennial audience, to generate interest in its Rugby World Cup 2015 coverage.

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Are Tweets news? The growing trend of journalists using social media in stories

  • Social media
  • September 10, 2015
  • Holly Bagge
Are Tweets news? The growing trend of journalists using social media in stories

Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’

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#NoFilter required for Korea's next engineering marvel

  • PopPress
  • September 4, 2015
  • StopPress Team
#NoFilter required for Korea's next engineering marvel

Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.

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Napier, Nelson, New Plymouth and (North) Palmerston? Jetstar promotes its latest regional routes after seeking advice from its Facebook fans--UPDATED

  • Advertising
  • August 31, 2015
  • Holly Bagge
Napier, Nelson, New Plymouth and (North) Palmerston? Jetstar promotes its latest regional routes after seeking advice from its Facebook fans--UPDATED

Jetstar introduced its new flight destinations today after running a Facebook-based campaign where it uploaded videos of its regional tour and asked its Facebook fans for advice on which activities to partake in in each destination.

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The hard work behind Kiwi social media success stories

  • Social Media
  • August 27, 2015
  • Joshua Riddiford
The hard work behind Kiwi social media success stories

Social media might seem as easy as publishing a varied assortment of brand-related material onto a profile. But, after a chatting with a few Kiwi brands doing it well, Joshua Riddiford discovered that it's harder than it looks.

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