ASB Bank was the first in the country to offer social media banking through Facebook and now stands to become the first in the country (if not the world) to offer a home loan rate completely dependent on the number of Likes it receives on Facebook. Although the premise of the competition is simple, its actual mechanics are shrouded in mystery.
BNZ Bank is putting the call out for New Zealand’s best short story writers, with a Facebook app that turns prose into art.
Rapp welcomes two (and says goodbye to Tribal), specualtion about the new MediaWorks board, another deputy ed for The Listener, APN hunts for new social media editor, Tamati Coffey returns to the nurturing bosom of TVNZ and Adam McGregor takes up some outdoor reins.
Facebook has launched a new verification feature (in the form of a small blue checkmark icon) to set apart official brands and celebrity accounts from the faceless masses wanting to impersonate them.
Apple-evangelist-turned-Googler Guy Kawasaki was in Auckland earlier this month, sharing with the Air New Zealand Social Media Breakfast crowd his top tips for enchanting people and winning followers on social networks.
Following several overseas breaches into high profile Twitter accounts overseas (and one closer to home) Twitter has finally given users a tool to protect their accounts by introducing two-factor authentication.
Hosts Paul Spain and Sim Ahmed pick the brain of former Telecom social media manager and current New Zealand Cricket online and social manager Richard Irvine about his career as the voice (and face) of the country’s largest telco on Twitter and Facebook.
In a communications crisis, speed kills. And nothing speeds like social media, says Jennifer Duval-Smith. So it pays to be prepared.
Ever wondered what would happen if instead of feeding the trolls on social media, you tried to beat them to a pulp? Well, thanks to Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona that Gordon Ramsay was unable to help as part of his Kitchen Nightmares show, we now know. And it’s not pretty.
Marian Salzman, chief executive of Havas PR North America, PR Week’s 2011 PR professional of the year, a 2012 addition to PR News’ Hall of Fame and one of Business Insider’s 25 most powerful people in PR, is venturing to New Zealand as the keynote speaker for CAANZ’s international Marcomms forum on 3 July. Here’s what the award-winning blogger, brand marketer, public relations executive and social media innovator had to say about the global move towards real-time creativity, the role of digital and social and how the industry can do more good.
Whether you call it second, dual, multi, companion or [insert name here] screening, there is a genuine early dotcom feel about the second-screen space, says Tom Cotter. And you can tell because the industry hasn’t even named it yet. Here’s how TVNZ is trying to harness it.
There’s been a whole heap of chatter about Anchor’s new light-proof bottles over the past few weeks, plenty of it negative. But one month after the first bottle was produced, Fonterra Brands’ group marketing manager Craig Irwin says the innovation is already paying dividends in terms of increased sales and share.
Online business review community Yelp has arrived on New Zealand shores, making it the 21st country on the San Francisco-based company’s list for world domination. Updated with Localist’s view on today’s events.
The New Zealand Herald now has more than 100,000 likes on its Facebook page. The impressive feat makes NZ Herald the most popular news brand in New Zealand on the social network.
Monopoly – the game that destroyed a thousand families – is launching a new set based on Auckland. In a fine piece of democratic consultation, the city planners for Monopoly Auckland Edition asked the public for idea suggestions through Facebook and email. As with all things internet, if it can be #hashtag mocked, it will be – as was the case yesterday and today with the #AucklandMonopolyCards hashtag.
Twitter’s ad platform works by targeting users with interest signals (such as who they follow), with its new feature for advertisers Twitter hopes to tap into what people are talking about.
Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.
Social media isn’t about awareness any more. It’s about driving connections and sharing interests with consumers.
It’s no easy feat to have one out of every seven people on the planet surfing your site for videos of cats and Justin Bieber, but that’s exactly what YouTube’s achieved this month.
Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.
Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.
My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you’d be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr’s Deborah Pead.
Facebook is a chronic tinkerer when it comes to design and its latest News Feed facelift last week shows the company wants more to offer its advertising partners.
How much would you pay to directly message the Prime Minister on Facebook? Ten dollars seems reasonable. Also, changes to Facebook news feed on the horizon.
If you log into Google+ today you’ll notice a facelift on the social network and the addition of a few new features including reviews and juiced up cover photos.
Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].
I may be the only person to ever come out of the Sub-Continent to think cricket is boring, but even I’m more likely to head to a game if my mates tagged along. This is the idea at the heart of Fuse’s recent campaign for New Zealand Cricket.
Sim Ahmed captured the goodness of Air New Zealand’s social media breakfast last week with a liveblog. But if you hate words, then you’ll be overjoyed to learn that the airline has put together a video highlights reel for aspiring social media gurus who missed out.
The liveblog kicks off from 7:30am. Teddy Goff is the digital director of President Barrack Obama’s data-driven 2012 re-election campaign. He discusses how he and his team raised more than US$600 million, and harnessed an online following of more than 78 million to find victory.
Despite social media creating a sticky hive of internet activity, many marketers still discount its effects on B2B buyers. Which is great news – for their competitors. Steve Ballantyne talks about the nitty gritty benefits of using social media in securing B2B relationships.